Understanding S-Curve PI Marketing Chiropractors
Dr. Paul Hollern, PI Marketing Chiropractors Expert
The success of your PI marketing for chiropractors will depend on your knowledge of the s-curve of economics and how it plays a role in PI marketing.
The s-curve of economics is the graph which show how products and services are consumed in the marketing place and this includes PI marketing for chiropractors.
The s-curve represents the utilization of a product or service and depending on where the product or service is on the s-curve is how you would market your product or service.
The left side of the s-curve is for the segment of the market that already has a need. The right side of the s-curve are the potential consumers who do not have a perceived need.
If your PI marketing chiropractors is focused on the left side, then you would want to use advertising.
If your PI marketing chiropractors is focused on the right side, then you would want to use sales.
Knowing which side you want to attract as a consumer is vital for your PI marketing chiropractors. Using the wrong method will result in less than effective results.
You cannot use advertising for the right side of the s-curve for your PI marketing for chiropractors if the marketing you are trying to capture does not have a perceived need.
In this case you must establish a perceived need and the only way to establish a perceived need is through the marketing process of sales.
If you want to attract more of the marketing of the left side of the s-curve then sales is not what will work. The marketing must be in the form of advertising.
For more information of how to effectively use PI marketing for chiropractors and an understanding of the s-curve of economics as it relates to your PI marketing give me a call at 813-480-1693.
PI Marketing Chiropractors, Automated PI Marketing for Chiropractors, Dr. Paul Hollern,
Call (813) 480-1693.
PI Marketing Chiropractors Company
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