Top 5 Methods Target Chiropractic Online Marketing New Patients

Dr. Paul Hollern, Chiropractic Online Marketing Expert

When setting up your chiropractic online marketing strategy follow the top 5 segmenting strategies.

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1. Target your best patients: Reward your regular chiropractic patients with special discount or bonus offer on a specific theme day.

Based on the 80/20 rule a small number of your patients are responsible for the larger share of patient referrals. This group should be segmented and you should have specific chiropractic online marketing systems just for the group. Something as simple as a personal web cam video of the chiropractor wishing them a happy birthday and make them feel special because they are.

2. Target patients who you have not seen in a while: Motivate them to return with a limited time offer, discount, benefit or bonus.

When you use chiropractic online marketing for re-activations be sure to offer either benefits they value or discounts or a combination of both with a limited supply and a limited time to act.

3. Target potential patients who have never bought from you: Focus on building relationships with your non-buying chiropractic online chiropractic marketing subscribers by providing valuable, free information.

By offering a subscription service offering valuable information you can establish a relationship with potential chiropractic patients.

One simple method is to create a videos series of the top 10 conditions and the best supplements or herbs to use for these conditions.

4. Target potential patients based on their location: Something special relative to their location. Always pay attention to your target geographic range for new patients and stay within that range with your chiropractic online marketing.

5. Target potential chiropractic patients based on other reliable information you have: Gender, age, hobbies and interests… are all ways to segment and target your messages to make them relevant to your subscribers, take every opportunity to collect data.

One of the best ways to know who a classic target market is for chiropractic care and therefore what message to use for your chiropractic online marketing is the latest health and human resource study on complimentary and alternative medicine.

The more focused your chiropractic online marketing based on the formula for marketing the better chances your marketing will be more effective.

Chiropractic Online Marketing Segmentation Formula:

  • Demographics
  • Psycho-graphics
  • Geo-graphics
  • Psycho-graphic Barriers
  • Vehicle of Delivery
  • Gateways
  • Unique Sales Position
  • Problem
  • Solution
  • Why You
  • Offer
  • Deadline

For more information on how to chiropractic online marketing can support and attract chiropractic new patients give me a call at 813-480-1693.

Chiropractic Online Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Online Marketing Company.

 

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