Top 3 Chiropractic Internet Marketing Website Mistakes
Dr. Paul Hollern, Chiropractic Internet Marketing Expert
There are 3 very common mistakes chiropractors make with their chiropractic internet marketing website.
- Search Engine Optimization
Let me start with design: The most common mistake chiropractors make when choosing a website design is to pick a website based on how it looks.
Let me explain, not that the look of you chiropractic internet marketing website design does not matter, that’s not the point. The point is the focus is only on the design.
The most common problem I have seen when chiropractors pick a website design is 3 fold:
First the design is not search engine friendly which means it will be difficult for the Google spiders to index the site, which means it will be harder for your chiropractic internet marketing website to reach the first page of Google and attract new patients.
Second is SEO or search engine friendly, the common mistake hear is the their chiropractic internet marketing website design is not SEO optimized. SEO is the process that Google likes to make indexing you site easier. So if you chiropractic site is not SEO then once again you will limit your ability to get on the first page of Google meaning less potential patients will see or call your office.
Third, is sales copy. Not to be mean but when the vast majority of potential patients go to your website it is not to read about the history chiropractor or look at a rotating spine of which they know little to nothing about.
The focus of your pages should be sales copy which is offering your content in this format with doctor videos:
- Problem: Common cause of that problem
- Solution: How you can help
- Why You: Testimonial or endorsements
- Offer: Discount of benefit of your services
- Deadline: Limit on the time or number of discounts or benefits
These are the most common chiropractic internet marketing website mistakes.
For more information on how not to make these mistakes call me at 813-480-1693.
Chiropractic Internet Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.
Chiropractic Internet Marketing Company.
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