This Is A Bad Chiropractic Online Marketing Strategy
Dr. Paul Hollern, Chiropractic Online Marketing Expert
One of the strategies for your chiropractic online marketing may involve pay per click campaign.
One of the worst parts of the strategy is to have the potential patient click on your link and then send them a home page of a website and not collect their contact information such as an e-mail address.
There are many reasons why this is a bad chiropractic online marketing strategy.
- Home page of a website can create confusion
- Home page of a website makes them work harder to find what they want.
- Home page of a website you have no way to followup
These are just a few of the major reasons you should not use a chiropractic online marketing strategy such as pay per click and send them to the home page of your website.
Pay per click can be a very successful strategy if used properly.
When the potential patient clicks on your chiropractic online marketing pay per click you should send them to what is called a squeeze page. The purpose of the squeeze page is only to capture their contact information such a an e-mail for follow up marketing.
Most commonly you offer something of value in exchange for their contact information. Then after they registered the get access to your pay per click information.
The reason this is very important is the purchase is in the follow up. The majority of people will not click on link and right their on the spot act.
The follow up allows for building of trust, confidence and helps decrease resistance and defenses.
So pay per click can be a very effective chiropractic online marketing strategy if properly executed.
For more information of how to use chiropractic online marketing to build your patient base give me a call at 813-480-1693.
Chiropractic Online Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.
Chiropractic Online Marketing Company.
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