The Truth About Chiropractic Online Marketing
Dr. Paul Hollern, Chiropractic Online Marketing Expert
Let share a little secret about the truth about chiropractic online marketing.
Chiropractic Online Marketing Requires Multiple Skill Sets
These are just a few of the major skill sets required to successfully perform chiropractic online marketing.
- Website Design: You may not have to know coding but you sure have to the the basics of coding. There are three major components to a website with design being only one. The design would include how to set up a website and lay out all the components. In word-press alone there are over 500 variables to mix and match. Website design also includes format, style, font, color, structure.
- Search Engine Optimization or SEO is the process of optimizing your chiropractic website for your chiropractic online marketing to reach the first page of Google. If your not on the first page of Google you can expect not to receive very many patients from your website. SEO is a specialty on it’s own which is constantly being updated.
- Video Production and Editing is an absolute must for chiropractic online marketing. Video includes lighting, content, staging. Editing includes learning the software tools to edit the videos for professional appeal. Learning just the basics in video editing is very important for your chiropractic online marketing.
- Article Writing is one of the major categories for Google and search engine optimization. Writing and distributing articles is important for back-links. Back-links are a major factor for SEO and the first page of Google.
- Blog Writing is another one of the four major factors Google likes to see “Fresh Relevant Content” on an ongoing basis. Most chiropractic online marketing blogs are not subscribed too and therefore is mainly used for SEO. Regular blogging is important for your Google ranking.
- Sales Copy Knowledge is the second most important factor after search engine optimization. Sales copy is the structure of your content to which the potential patients wishes to have it delivered subconsciously.
- Photo Production and Editing is important for the visual aspect of your chiropractic online marketing website. Photos are one of the four categories for SEO and just as important to the viewer.
So if your interested in performing your own chiropractic online marketing consider the time, energy and effort it would take.
I recommend to treat chiropractic online marketing just like your taxes or patients health insurance, it need to be done but it is not worth your time. Your time is more valuable treating patients.
For more information on how to automate your chiropractic online marketing give me a call at 813-480-1693.
Like this post? Subscribe to my RSS feed and get loads more!