Archive for 'pi marketing strategy'

PI Marketing Most Effective Systems

Dr. Paul Hollern, PI Marketing Expert

I am often asked how effective is this marketing program or that PI marketing program. The answer is always the same.

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The effectiveness of you PI marketing is dependent on three major factors.

  1. Your knowledge of the S-Curve of Marketing
  2. Your knowledge of advertising
  3. Your knowledge of sales

The S-Curve of marketing will determine your marketing and which PI marketing systems you should employ.

If a large number of people are in need of your product or services than advertising will be the preferred method of PI marketing.

If that is not the case then you must know sales for effective PI marketing.

The major difference between sales and advertising is if your target market has a perceived need.

If there is a perceived need you would want to use advertising. If not you would need to use sales.

Sales has the ability to create a perceived need.

So the short answer for PI marketing and which is the most effective is sales systems.

The reason sales systems are more effective is the large target marketing either patients or PI attorneys do not have a perceived need for chiropractic services.

The good news is if you know sales, their is almost no competition and the market is huge.

For more information on how I can help your PI marketing give me a call at 813-480-1693.

PI Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call (813) 480-1693, Dr. Paul Hollern,

PI Marketing Company

 

 

E-Mail Auto Responder PI Marketing

Dr. Paul Hollern, PI Marketing

One of the best tools for PI marketing is the e-mail auto responder combined with videos.

Let me give you one example of automated e-mail auto responder PI marketing: One of my clients was sending out postcards to auto accident injury victims. Only on occasion would he receive a call.

We switched the vehicle of delivering the information into video format and connected it to a squeezed page and a e-mail auto-responder.

The postcard goes out but the difference is the message sends them to a website for more information. When they get to web address it’s a squeeze page.

We offer them important information from our PI marketing in exchange for their e-mail address. Once they give their e-mail address we now have a method of automated follow up with videos.

Automated is nice, low cost and not labor involved with this type of PI marketing.

E-mails are cheap and highly accessible, almost everybody has an e-mail address.

Videos are the preferred method receiving information today.

Having the doctor in the videos helps increase trust and decrease defense every time the potential PI marketing patient sees the video  presentation.

Within 10 days he had his first new PI patient compared to 10 months with his old system.

For more information of how to use the e-mail auto  responder and videos for your PI marketing give me a call at 813-480-1693.

PI Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call (813) 480-1693, Dr. Paul Hollern,

PI Marketing Company