Common PI Marketing for Chiropractors Mistakes
Dr. Paul Hollern, PI Marketing for Chiropractors Expert
After having performed PI marketing for chiropractors for over 20 years I have found many mistakes many of which are to numerours to cover in this blog.
This is a video with one of the major PI attorneys in the Tampa Bay area.
This interview was shot for the Chiropractic PI Marketing Show.
PI Marketing Chiropractors, Automated PI Marketing for Chiropractors, Dr. Paul Hollern,
Call (813) 480-1693.
PI Marketing Chiropractors Company
PI Marketing for Chiropractors First Big Win
Dr. Paul Hollern, Chiropractic PI Marketing Expert
One of the PI marketing techniques is to use one of your past PI cases and use it for your PI attorney marketing.
Just create press release of one of your better cases that you either won in court or settled out of court. List the particulars with focus on your contribution.
Send the press release to the internet press release directories. After it’s published make a copy of the published press release. Be sure it has the directory information on the copy not your letter head.
Use this in your PI marketing for chiropractors to help increase the trust and authority of your knowledge and skills.
For any questions on how to create and use a press release for your PI marketing for chiropractors give me a call at 813-480-1693.
PI Marketing For Chiropractors Strategy Video
Dr. Paul Hollern, PI Marketing Expert
One of your top PI marketing strategies is to learn PI attorney educational sales. This is why you could benefit from learning a little bit of sales.
Only 25% of PI attorney refer their cases out and 68% of all PI cases never go to chiropractors.
The reason PI marketing for chiropractors sales strategy is important is this large segment of the market does not and is not looking for chiropractors. So what does this mean, it means they do not have a perceived need and PI marketing for chiropractors in the form of advertising will not work.
Advertising is only effective for PI marketing for chiropractors when the target market has a perceived need. Sixty eight percent of the PI attorneys don refer their clients to chiropractors. If they did it would show they have a perceived need.
So how do you reach this large segment of the market with your PI marketing for chiropractors? Educational sales will help shift the perceived need from unconscious to couscous.
Sales is the process of taking a target market and taking them through three phases of awareness. The admit phase, the consequences phase and the personalization phase.
Once you know how to do this the sixty eight percent of the PI patients not seeking chiropractic care will become open and this is a very large segment of the market.
So understanding PI marketing for chiropractors and the educational sales process is a very valuable skill set.
Form more information on educational sales and PI marketing for chiropractors give me a call at 813-480-1693.