Archive for 'pi chiropractic marketing cases'

Best PI Chiropractic Marketing

Dr. Paul Hollern, PI Chiropractic Marketing

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The best form of PI chiropractic marketing is to know PI attorney educational sales.

The reason PI attorney sales is the best form of PI chiropractic marketing is because this is where there is the largest segment of potential growth and the least amount of competition.

According to the insurance research council only 25% of PI attorneys refer their clients out and less than 32% of PI patients go to chiropractors.

The bad news about such small numbers is if you do not know sales you will not be able to establish need and get any of that market.

The good news about such small numbers is there is a large potential market for PI chiropractic marketing for the PI attorney and client who does not go to chiropractors.

Sales is the process of establishing need in a target market. Advertising is used for a target market that already has an establish need.

So understanding sales and the PI attorney can have great rewards to capture a significant amount of business.

The core of educational PI chiropractic marketing and the sales process is to be able to establish need in your target market by taking them through 3 phase of awareness:

  1. Admit Phase
  2. Consequences Phase
  3. Personalization

When you know and have the skill set for your PI chiropractic marketing in this educational sales process you open up a very large market in which is not utilizing chiropractic services.

Call now for information on PI chiropractic marketing and PI attorney educational sales. Call 813-480-1693.


Bad Example PI Chiropractic Marketing

Dr. Paul Hollern, PI Chiropractic Marketing Expert

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There are a few examples I have recently come across of bad PI chiropractic marketing.

Lets first identify good PI chiropractic marketing.

The science of marketing is pretty straightforward. This is the formula for good PI chiropractic marketing.

  • First define your target market using the following guidelines:
  • Use a demographic analysis to help narrow and define your target.
  • Then apply the same criteria using the psychographic profiling.
  • Do the same with your geographic analysis and phychographic barriers.
  • Understand your target markets optimal vehicle of communication.
  • The pick the unique sales position of either location, price, quality, service.
  • After you have narrowed this down identify the primary and secondary factors for your category and a solution which will help their problem.
  • Be sure to include an offer and a deadline in your PI chiropractic marketing and last but not least be sure to follow up.

Now having said this as the science of PI chiropractic marketing, bad PI chiropractic marketing essentially is PI marketing that does not do any or very few of the previous PI chiropractic marketing formula.

For more information on how Online Chiropractic Marketing Systems Helps with your PI chiropractic marketing give me a call at 813-480-1693.


PI Chiropractic Marketing Videos

Dr. Paul Hollern, PI Chiropractic Marketing Expert

YouTube Preview Image  PI Chiropractic Marketing, Dr. Paul Hollern,

Call (813) 480-1693.

Internet Based Chiropractic Personal Injury Marketing.
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