How to Create Chiropractic Personal Injury Attorney Referrals
The Single Greatest Source of PI Patients, Pi Attorney Referrals
There are many components to creating chiropractic personal injury attorney referrals.
Probably the single most important aspect of chiropractic personal injury attorney referrals is to understand the difference between publicity, advertising and educational sales.
The only way you can attract business from a source that is not looking for your product or service is by educational sales.
There are three reasons why educational sales is the only way to create personal injury attorney referrals. The three categories are
- Perceived Need
Only educational sales can affect all three categories when you know how to give an educational sales presentation.
The bad news is when you do not know how to give a educational sales presentation there is little likelihood of creating referrals.
The good news about educational sales is when you know how there is an unbelievable amount of business you can create.
At Online Chiropractic Marketing Systems we teach chiropractors how to create personal injury attorney referrals through educational sales.
Chiropractors Personal Injury Depositions Blueprint
There are 6 Categories for Chiropractic Depositions
On occasion chiropractors who practice personal injury will have to give depositions relative to their patients case.
There are six major categories the personal injury chiropractor must be aware of when giving depositions and they are:
- Establish the cause and effect relationship of the injury
- Objectify and quantify the injury
- Establish treatment protocol and response to treatment
- Determine maximum medical improvement, impairment ratings and the need for future care
- Establish the low soft tissue injury cause the problem
- Minimize per-existing conditions
These are the 6 major categories you will need to give specific information on regarding your patients deposition.
The more prepared you are for your chiropractic deposition the higher the likelihood you patient will come out with a favorable verdict.
Chiropractic Personal Injury Advertising Formula
There Are 14 Steps to Consider for Chiropractic PI Advertising
There are several factors to consider when creating your chiropractic PI advertising. Each factor is based on what your target market wants and the order they want it.
The more you can satisfy your target markets needs with your chiropractic PI advertising the higher the likelihood the adverting will work.
As an example some to the major categories you would want to include in your chiropractic PI adverting are offering the major benefit at the beginning.
Another category for chiropractic PI adverting would include statements of fact which support your benefit as well as authority, offer and guarantee statements.
These are just a few of the 14 categories to use to increase the effectiveness of your advertising.