Archive for 'personal injury marketing chiropractic tips'

Using Strippers Is Bad Personal Injury Marketing For Chiropractors

Dr. Paul Hollern, Personal Injury Marketing Expert

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Recently one of my clients was telling me of what he knew one of his competitors was doing for their personal injury marketing for chiropractors.

This chiropractor was using strippers for their personal injury marketing.

Now this can get a varied response when read, however let me share with you the not so obvious reason using strippers for your personal injury marketing for chiropractors is a really bad idea.

These are 3 reasons using strippers is a bad idea:

No respect, it will not take long for your PI attorney to lose respect for you and when that happens your done.

Using strippers does not create or fill a personal primary pain based need. This form of need creates the highest and most valuable motivation. Using strippers is not pain bases and there is not a need.

Last it would be just as easy for your competition to offer up two strippers and hopefully you can see that will never end and you will not be able to compete.

So using strippers for your personal injury marketing for chiropractors is a very bad idea.

If you want to know how to create the highest motivation for your personal injury marketing for chiropractors give me a call at 813-480-1693.

Number One Personal Injury Marketing Chiropractic Mistakes

Dr. Paul Hollern, Personal Injury Marketing Chiropractic Expert

One of if not the most important personal injury marketing chiropractic mistakes it to promote chiropractic in your marketing.

As with any of us we are interested in what will benefit us. Selling or promoting chiropractic is the wrong message for personal injury marketing chiropractic.

The message should always be about what is the most valuable to your target market.

Personal injury marketing chiropractic is no different. Your patient message should be within the top 3 categories of what this type of clientele seeks.

Your personal injury marketing chiropractic should be the same concept for increasing your PI attorney referrals.

Your persona injury marketing chiropractic should speak loud and clear the message that is most important to that category.

The PI patients do not care about chiropractic or dentistry or medicine.

The care about solutions to their problem

So when considering your personal injury marketing chiropractic consider your target marketing first before you come up with your primary message.

The best way to come up with your personal injury marketing chiropractic message is to ask your present PI patients what their primary need was after they were involved in a personal injury accident.

For more information on how to increase our personal injury marketing chiropractic statistics give me a call at 813–480-1693.

Personal Injury Marketing Chiropractic, Dr. Paul Hollern,

Call (813) 480-1693.

Personal Injury Marketing Chiropractic Company

Personal Injury Marketing Chiropractic Attorney Referrals

Dr. Paul Hollern, Personal Injury Marketing Chiropractic Expert

Most chiropractors would like to know why PI attorney refer their their clients to certain chiropractors and how they can get in on the loop.

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The answer to why PI attorneys refer to specific chiropractors and how you can get in on the referral loop is based on two factors:

How close your practice is to where the PI client lives or works. This is one of the most important factors for your personal injury marketing chiropractic attorney referrals.

How good are you at documenting and creating reports based on the financial drivers of the case.

The importance of where you live relative to the patients work or home address is vital from a persona injury attorney perspective. One of the factors which significantly lower the value of the case is when patients miss their doctors appointments.

This tells the insurance company that their injuries are not that significant and it has a very detrimental factor in the PI attorney claim.

The next factor for personal injury marketing chiropractic is the documentation of the PI patients injuries.

The majority of the PI insurance companies use software programs called “Colossus” to create settlements.

These settlements are based on the doctors notes and how well they document the financial drivers of the case.

If the referring doctor does not document the financial drivers of the case it will significantly lower the case value.This should be a part of our personal injury marketing chiropractic plan.

If you plan on increasing your PI attorney referrals you must know and document the financial drivers of your PI patients to assist your PI attorney in their claim.

For more information on personal injury marketing documentation give me a call at 813-480-1693.

Personal Injury Marketing Chiropractic, Dr. Paul Hollern,

Call (813) 480-1693.

Personal Injury Marketing Chiropractic Company

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