Chiropractic Online Marketing Mistakes

Dr. Paul Hollern, Chiropractic Online Marketing

When ever I view chiropractors online video marketing there are always a few negatively factors.

The following is a list of chiropractic online marketing mistakes:

  • Wearing casual clothes: This is a common mistake chiropractors make. Potential patients expect professional dress which includes a tie and or white lab coat. If if you do not wear a lab coat during the day it is suggested for your chiropractic online marketing videos.
  • Bad lighting: More often than not the chiropractic online marketing videos have bad lighting. Using 6500K light bulbs will take care of this issue.
  • Talking about chiropractic, not patient solutions: Patients do not care about chiropractic. I used to tell my clients when you care about the history and philosophy of dentistry will they care about chiropractic. Patients care about solutions to their problems, offer them.
  • Demonstrating the chiropractic adjustment: For people who have never been to a chiropractor and are not familiar with the process, seeing the chiropractic adjustment looks painful and bad. Chiropractors take it for granted because of the familiarity. I strongly suggest not to show a chiropractic adjustment for your chiropractic online marketing videos.

These are just a few of the common chiropractic online marketing mistakes related to videos.

We specialize in chiropractic online marketing, call 813-480-1693.