Online Chiropractor Marketing Systems Attracts 71 New Patients Month
There are three types of marketing; publicity, advertising and educational sales.
Each type of online chiropractic marketing has a highly specific purpose and success rate.
The reason each type of marketing is highly variable is each is designed to affect one of the three factors by which patients make buying decisions.
The three factors which need to be affected to result in a buying decision is; need, obstacles and trust.
Publicity only affects trust, while advertising affects trust and obstacles. However educational sales affects all three; need, obstacles and trust.
the is the reason why knowledge of educational sales can reach the 92% of the population not seeking chiropractic care.
This is exactly what this chiropractor did to create 71 new patients a month without any advertising.
Top 4 New Patient Online Chiropractic Marketing Strategy
Dr. Paul Hollern, Online Chiropractic Marketing Systems
The basis of any efffective online chiropractic marketing strategy is to be at the place your potential new patients are, when they are there, with the most relevant message.
Having said that the top 4 new patient online chiropractic marketing strategies are the first 4 places a prospective chiroprctic new patient will show up.
- The first place a new patient will ask for or lood for information is their circle of influence. They will ask their spouse, significant other or family member who do they know.
- The second place the prospective chiropractic new patient will show up in looking on the internet for who their providers are located in their area.
- The next place the prospective new patient will show up is on the internet seaching for a chiropractors in their town.
- The the last best place the prospective new patient will show up is when they search online for information about their condition and who locally will treat that condition.
The online chiropractic marketing systems we use places videos of your the chiropractor in each of these locations with the proper message.
For information on how to dominate the top 4 new patient online chiropractic marketing strategies give me a call at 813-480-1693.
Online Chiropractic Marketing for Personal Injury Patients
Dr. Paul Hollern, Online Chiropractic Marketing Expert
One of the single best sources of personal injury patients is from you past patient base. Let me explain why.
On average 2% of your patient base in involved in an auto accident every year. The average person has 7 people in their circle of influence which is based on trust.
So if you take your past patient base and multiple time 7 this is the potential personal injury patient base you have a heads up on, but not if you do not keep in touch with promotions.
We us an automated e-mail system for your online chiropractic marketing to reach your past patients with a video link. The video link goes to a video of the doctor with relevant information if they or a family member have been injured as a result of an auto accident.
There are many reason why this form of promotions using online chiropractic marketing is highly focused.
- First it is automated not staff and labor to get the job done.
- Second, they are e-mails, meaning they have high accessibility. Most people have e-mail accounts and use them daily.
- Third, because it is a video it is more effective because we communicate mostly by visual experience.
- Fourth, they are videos of the doctor. Meaning there already is a significant amount of trust in the relationships to start with.
So if your looking to automate your online chiropractic marketing and focus on personal injury patients give us a call. Online Chiropractic Marketing Systems specializes in personal injury online marketing for chiropractors.