Archive for 'online chiropractic referrals'

Online Chiropractic Marketing

The Ultimate Guide to Facebook

This was an interesting post to help with online marketing for chiropractors. It contains some of the most basic principles for social media marketing specifically Facebook.

Take a look and tell me what you think!

For more information on How to Market your Chiropractic Practice Online

Use Long Tail Keywords in Website

Short tail keyword are not as effective and highly competitive

When I evaluate the competition websites for keywords they are frequently using short tail keywords.

Short tail keywords are words such as back pain, auto accident.

These are the two main reason why you should not use short tail keywords.

  1. Not specific for you target market
  2. High competition

When you use short tail keywords in your website they can attract all sorts of visitors. You do not want all sorts of visitors, you want visitors who want your services.

One example is using only low back pain as a keyword.

Consider some of the possibilities of who would be searching for that term.

Research students, nurses, administrators searching on behalf of employee, someone looking for medication.

The point is they are not wanting chiropractic care. Your goal when marketing on the Internet is to not just attract any person that can use a computer.

The goal of Internet marketing is to target the specific person who is wanting your service.

Also when you choose a short tail keyword it will be very difficult to reach the first page due to the competitive nature of short tail words.

Lastly, generally speaking when people use short tail keywords they are looking for information. When they put in the search box very specific words they are ready to buy.

So using low back pain as an example, these are some alternative considerations.

Over 75% of searches are proximity based, so add your proximity to the keyword. aka Springfield low back pain.

Better yet add your profession which would definitely mean someone is wanting a chiropractor. aka Springfield chiropractor low back pain.

The individual who searches for low back pain vs. Springfield chiropractor low back pain have two very different motives.

Secondly because it is much more specific and narrow there will be less competition meaning time and money spent ranking for the keyword.

So in this example the long tail keyword would be: “Springfield chiropractor low back pain”

This is a representation of the significance of matching your keyword in the domain name as it relates to Google vs. Bing.

One of the important factors in SEO and getting on the first page of Google is to use the key word in your domain name.

To many times chiropractors use a personal name or an industry name as a keyword. An example would be vs.

Both words are relevant to the chiropractor but not to the public at large or the Google spiders. The Google spiders are trying to think more and more like humans.

This graph shows the importance on SEO by using then domain name your potential patients are putting in the search box not what you the chiropractor think they should put in.

Query Matching in the Domain Name

Bing vs. Google - Query Matching in the Domain Name

Our interpretation and conclusions:

  • Exact match domains appear to continue their powerful level of influence in both search engines, though I think many SEOs will be surprised to see Google actually has a higher correlation with ranking exact match domains higher (when they appear on page 1 of the results) than Bing.
  • Hyphenated exact matches certainly appear to be less influential, though they’re more frequent (Google: 271 results contained these vs. Bing: 890)
  • Just having keywords in the domain name has substantive positive correlation (Thus, for example, if I wanted to rank for the word “dog,” the domain would fit with this correlation point)
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