Absolutely Terrible PI Marketing for Chiropractors
Dr. Paul Hollern, PI Marketing Expert
Absolutely the most terrible PI marketing for chiropractors is to have a marketing message that is totally irrelevant to your target market.
The are five primary and general motivating factors in all humans. The five primary motivating factors are:
- Avoid present pain
- Avoid future pain
- Present pleasure
- Future pleasure
Each of these motivating factors only represents about 5 percent of why we will spend our time or money for a product or service.
One of the motivating factors is responsible for over 80 percent of why we will spend our time and energy. That motivating factor is to avoid present pain.
If you PI marketing for chiropractors carries any of these other messages of only 5 percent motivation you are using the wrong message.
When using PI marketing for chiropractors consider using messages to your target marketing which will create the most motivation not the least.
How you find the most motivating message for your PI marketing for chiropractors is to do research in the following areas:
- Ask your target market
- Search industry trade journals
- Reverse engineer your present target market
These are the top three ways to find the most effective PI marketing for chiropractors marketing message.
For more information on how Online Chiropractic Marketing Systems can perform your PI marketing for chiropractors give me a call at 813-480-1693.
Shocking PI Marketing Trends
Dr. Paul Hollern, PI Marketing Expert
I recently spoke with a new client about their PI marketing and what they said to me was shocking. What the shocking trend was is that:
Chiropractors are using strippers and paid visits to the strip clubs to get referrals from PI attorneys
First of all I do not believe this is new or that it is more than a few percentages of the PI marketing market.
Having said that let me share the obvious reasons why supplying strippers to PI attorneys is not in your PI marketing interest.
No respect: when you use strippers for your PI marketing the PI attorney may have some fun for a short period of time, however the loss of respect for your services will be permanent.
Competition will out stripper you: what I mean by this is that any of your chiropractic competitors can and will eventually spend more money than you for the PI attorney marketing strippers.
No value: using strippers for PI marketing will not do what the basics of any relationship do which is to create value. Creating value for the PI attorney comes in one of three ways. Show them how you can save them a significant amount of money they are losing by not using your services, show they how you can increase there PI revenues and show them how you can save them time.
The more you can show and perform each of the previous PI marketing strategies the more value you will create.
When you create value you will create respect, get their business and it will be very difficult for your competition to take that business no matter how many strippers they hire.
Creating value with your PI marketing is the key to successful relationships.
For more information on how Online Chiropractic Marketing Systems can show you how to increase your PI cases give me a call at 813-480-1693.
One of the Best Chiropractic PI Marketing Systems
Dr. Paul Hollern, Chiropractic PI Marketing Expert
One of the best chiropractic PI marketing systems is to market to your past patients. About two percent of your past chiropractic patients get in auto accidents every year. Those patients have a circle of influence of seven.
What does this mean?
If you have one thousand past patient files, this means you have almost direct contact and trust with seven thousand people. Two percent of seven thousand people is one hundred and forty annually. Not that all of them would come to your but certainly you can capture a significant number of the PI patients with the right message and vehicle of delivery.
Do the math! If your chiropractic office were to just capture 3 a month of those 140 this would mean a significant boost to your bottom line.
If your not marketing to those PI patients, your competition is!
Every day we are exposed to seven thousand marketing messages. If your not talking to these potential PI patients you can be assured your competition is. You already have the inside track with this group of people. To some degree they already know, trust and like you. Take advantage of the inside track and communicate with your past patients using chiropractic PI marketing.
If you do not know what to say or how to market to this group of potential patients, give me a call, we specialize in chiropractic PI marketing. Call me at 813-480-1693.