Best PI Chiropractic Marketing

Dr. Paul Hollern, PI Chiropractic Marketing

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The best form of PI chiropractic marketing is to know PI attorney educational sales.

The reason PI attorney sales is the best form of PI chiropractic marketing is because this is where there is the largest segment of potential growth and the least amount of competition.

According to the insurance research council only 25% of PI attorneys refer their clients out and less than 32% of PI patients go to chiropractors.

The bad news about such small numbers is if you do not know sales you will not be able to establish need and get any of that market.

The good news about such small numbers is there is a large potential market for PI chiropractic marketing for the PI attorney and client who does not go to chiropractors.

Sales is the process of establishing need in a target market. Advertising is used for a target market that already has an establish need.

So understanding sales and the PI attorney can have great rewards to capture a significant amount of business.

The core of educational PI chiropractic marketing and the sales process is to be able to establish need in your target market by taking them through 3 phase of awareness:

  1. Admit Phase
  2. Consequences Phase
  3. Personalization

When you know and have the skill set for your PI chiropractic marketing in this educational sales process you open up a very large market in which is not utilizing chiropractic services.

Call now for information on PI chiropractic marketing and PI attorney educational sales. Call 813-480-1693.