Archive for 'New Patient online pi chiropractic marketing'

Bad Example PI Chiropractic Marketing

Dr. Paul Hollern, PI Chiropractic Marketing Expert

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There are a few examples I have recently come across of bad PI chiropractic marketing.

Lets first identify good PI chiropractic marketing.

The science of marketing is pretty straightforward. This is the formula for good PI chiropractic marketing.

  • First define your target market using the following guidelines:
  • Use a demographic analysis to help narrow and define your target.
  • Then apply the same criteria using the psychographic profiling.
  • Do the same with your geographic analysis and phychographic barriers.
  • Understand your target markets optimal vehicle of communication.
  • The pick the unique sales position of either location, price, quality, service.
  • After you have narrowed this down identify the primary and secondary factors for your category and a solution which will help their problem.
  • Be sure to include an offer and a deadline in your PI chiropractic marketing and last but not least be sure to follow up.

Now having said this as the science of PI chiropractic marketing, bad PI chiropractic marketing essentially is PI marketing that does not do any or very few of the previous PI chiropractic marketing formula.

For more information on how Online Chiropractic Marketing Systems Helps with your PI chiropractic marketing give me a call at 813-480-1693.

 

How Voluptuous Strippers Will Enlarge Your PI Chiropractic Marketing

Dr. Paul Hollern, PI Chiropractic Marketing Expert

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Wining and dining in the business community has been the unstated norm for many a business person for many a century.

In this video I cover how to effectively use strippers for your PI chiropractic marketing

I do not mean just any stripper but the stripper of the voluptuous type.

Business has been transacted for century’s with the allure of sexual undertones and in some cases quit overt.

In the past maybe you have paid for lunches for your PI chiropractic marketing. Maybe this would also include a few tickets to you target markets college or pro sporting event.

In any case socializing and business has been around for many a generations. The type of socializing is probably the more relevant of questions.

Is it professional, is it moral, is it ethical, these are just a few of the common questions you will answer on your path to developing and maintaining professional relationships.

So for your PI chiropractic marketing should you consider the use of using voluptuous strippers to gain favor with your PI chiropractic marketing clients.

What the video for some practical insights on how to use voluptuous strippers to enlarge your PI chiropractic marketing effectiveness.

For more information on how Online Chiropractic Marketing Systems can effectively increase your PI chiropractic marketing give me a call at 813-480-1693.

 

 

Niche PI Chiropractic Marketing

Dr. Paul Hollern, PI Chiropractic Marketing Expert

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There are four major injury categories that cover over 98 percent of all auto injuries. The four major injury categories are:

  1. Connective Tissue Injury 87%
  2. Disc Injury 33%
  3. Peripheral Nerve Injury 16%
  4. Mild Concussion 9%

When using PI chiropractic marketing it would be wise to focus on one injury per marketing campaign. The reason you should consider niche your PI chiropractic marketing is create a clear message.

It is better to be something to somebody than everything to everybody

By narrowing your PI chiropractic marketing message you have a much better chance of being something to your target market.

With that niche message create a very clear and concise solution your target market should want and need.

Creating a niche PI chiropractic marketing campaign is one of the hardest concepts for chiropractors to understand and employ.

The marketing term used to describe vague and multiple messages is called violating the law of line extension.

Clear concise PI chiropractic marketing messages will increase the likely hood that your message will actually resonate with your target group.

But for some reason the common response every time I review this topic with my clients one of the first responses is they are afraid if they narrow their message they will loose potential business.

When the fact of the matter is they are loosing business by not being something to someone.

Yes it is true by niche your PI chiropractic marketing you will be speaking to a smaller audience however that message will have a much greater impact and success.

This one singlur concept is responsible for Fortune 500 companies falling out of the index.

So when you are considering a message for your PI chiropractic marketing, I strongly suggest niche your message and make it singular.

For more information on how Online Chiropractic Marketing Systems employs and trains PI chiropractic marketing give me a call at 813-480-1693.

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