60% of Households NO Longer Use Yellow Pages
by Online Chiropractic Marketing Systems
82% of Consumers Use Online for Local Products and Services
Did you know as much as 60% of households no longer use the Yellow Pages.
Yet I still have Chiropractors spending large sums of money monthly on yellow page ads.
One of my clients was spending $415 dollars a month on yellow pages. When I ask him how many new patients he was getting from it he said “I do not know, I can’t remember the last time I got a patient from the yellow pages”.
I ask him why he was still spending that kind of money on advertising he knew was not working or the ROI (return of investment), listen to his answer………..
His response….“I don’t know what else to do”
The yellow pages have gone the way of the dodo bird…..extinct.
As you can see from the statistic when potential patients are looking for a provider………………
Local Online Chiropractic Marketing Works
Give me a call I’ll make it work for you! (813) 480-1693.
Online Chiropractic Marketing Meets CNN
Dr. Paul Hollern attends Governors debate hosted by CNN and USF campus
The Florida governors debate was held on the USF campus in Tampa FL. The event was nationally televised by CNN. After the event I was able to meet John King anchor of CNN.
Not that I’m a fan of CNN or Mr. King, but watching the marketing of the candidates, USF and CNN is always fascinating. Especially when you get to experience it live.
I’m reminded at the power of the internet and how less significant the major TV stations have become. Of of this is great for the consumer and the small businss over aka chiropractor.
If your a chiropractor you now have the ability to have your own media empire using the tools of the internet. Either learning those tools or hiring someone to run your online chiropractic marketing empire is a must in today’s economy. If you have not started by now your already behind.
If you want to dominate Google and learn how to create your own internet media empire call me at 813-480-1693.
The Tooth Caboose–Great Marketing
Old train caboose used for children’s dental waiting room
Recently I was driving to one of my online chiropractic marketing clients when I passed this red caboose. I had to stop the car and find out what was the story.
A dentist bought this old train caboose in a junk yard cleaned it up and painted it bright red. He then attached it to his dental office and uses it for the kids waiting room.
He named it “The Tooth Caboose”
What a novel idea. You cannot miss this caboose driving down the road.
If your marketing looks like everybody else s your guarantee it will not to work.
But if you have a little courage to do the unusual, odd, or different you become memorable.
Once for a patient appreciation day I rented one of those big blow up guerrilla’s and placed it on the roof of my office. That stirred up alot of talk in the town. I could not have paid for that kind of buzz.
Try the big purple guerrilla at your next office promotion. Be Bold!