Archive for 'chiropractor marketing ideas'

Words You Should Never Use for Chiropractor Marketing

Dr. Paul Hollern, Chiropractor Marketing Expert

There is one category of words you should never use in your chiropractor marketing. Those are words your target market does not know or understand.

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Using words your target market does not understand is a great paradigm and a huge mistake.

When you violate a consumers paradigm there are four factors that will happen and they are:

  1. Decreased trust
  2. Increased resistance
  3. Decreased confidence
  4. Increased defenses

Violating these concepts in your chiropractor marketing will not lead to massive participation.

Chiropractors commonly violate this basic marketing principle. They often talk industry language and terms as though the public at large should or is aware of the meaning.

Even if you think the public should be aware of the they are busy living their lives and do not take time out to try and figure out what you are saying.

There is too much competition out there in chiropractor marketing that will not confuse the market and use their terminology.

So what word in chiropractic is the biggest offender of violating paradigm shifts and causing confusion.

The most promoted word in chiropractic “Subluxation”

If you do not believe me, just go ahead and ask the next three people at the gas station or grocery store is they could help you figure out what the word means.

The word has been used for over 120 years, how much longer do you think it will take before it catches on.

Here is the rule, the average amount of time it takes for a product or service to enter 10 percent of the market is the time it takes for marketing saturation.

Do you want to wait another 120 years for marketing saturation?

The best words to use in your chiropractor marketing are words your target market is familiar with and stimulates an emotional response. The type of emotional response word to use is bases on what your marketing message is about.

Chiropractor Marketing, Dr. Paul Hollern.

Call (813) 480-1693.

Chiropractor Marketing used by Dr. Paul Hollern to Open 77 Chiropractic Offices in 20 states.

Chiropractor Marketing Company

 

Basic Chiropractor Marketing Skills

Dr. Paul Hollern, Chiropractor Marketing Expert

There are just a few skill sets needed for effective chiropractor marketing. The first is the knowledge of the s-curve of economics as it relates to chiropractic.

The reasons knowledge of the s-curve of economics is vital is this is the who, what, where, when and how of marketing.

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After you understand the s-curve as it relates to chiropractic all you need to be able to do is reverse engineer the results and apply them.

You do not have to guess or waste mush time or money trying to figure out what will work and what will not work.

Just apply the knowledge of the s-curve and you will have exactly the answers needed for your chiropractor marketing.

Unfortunately most chiropractors I speak with not only do not know about the s-curve they do not know how to apply the information.

The typical chiropractor just keeps chasing one chiropractor marketing program after the next without any science to back up their reasoning. It appears to all be about the emotion aspect of themselves.

This is when you can get very frustrated with not only chiropractic but your lifestyle when your chiropractor marketing is not effective and you do not have the skill set or knowledge to change the results.

When you understand how the s-curve of economics relates to chiropractor marketing you know have all the answers to effective chiropractor marketing. The reason you do is because this is what is working.

All you have to do is repeat the process to get the same results.

I strongly urge you to learn the s-curve of economics to learn the basics of chiropractor marketing.

For more information on how we automate your chiropractor marketing with systems which have already shown to be effective give me a call at 813-480-1693.

Chiropractor Marketing, Dr. Paul Hollern.

Call (813) 480-1693.

Chiropractor Marketing used by Dr. Paul Hollern to Open 77 Chiropractic Offices in 20 states.

Chiropractor Marketing Company

Absolute Top 4 Chiropractor Marketing Systems

Dr. Paul Hollern, Chiropractor Marketing Expert

Often I’m asked what is the best or most effective chiropractor marketing I should do?

The answer is based on four factors which will increase the effectiveness of any chiropractor marketing systems.

Those four factors are:

  1. Trust: Factors that inherently will be delivered to your target marketing that will trust you.
  2. Confidence: If you can get your message in front of your target marketing who already has confidence in your chiropractic services.
  3. Resistance: If you message is presented to a market which already has lower defensed to you.
  4. Defenses: If you can get your message in front of your target marketing which already has their defenses lowered to receive your message.

If you can first start with a chiropractor marketing systems that favors all four of the components it will immediately increase the potential effectiveness of the chiropractor marketing campaign.

Having said that, there are only four targets in which all four of these categories exists.

The best four chiropractor marketing systems are:

  1. Your patients spouse
  2. Your patients children
  3. Your patients best friend or family member
  4. Your past patients

All four of these categories have the four major factors which will increase the effectiveness and have the lowest cost.

For more information on how to establish your chiropractor marketing to include these four categories give me a call at 813-480-1693.

Chiropractor Marketing, Dr. Paul Hollern.

Call (813) 480-1693.

Chiropractor Marketing used by Dr. Paul Hollern to Open 77 Chiropractic Offices in 20 states.

Chiropractor Marketing Company

 

 

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