Archive for 'chiropractic website tools'

Common Chiropractic Website Mistakes: White Space

Dr. Paul Hollern, Chiropractic Website

One of the most common mistakes made with chiropractic websites or in general is what is called white space.

White space is the space in an chiropractic website not filled with text, photos or videos.

In other words clutter.

It is common to want to tell your story which ends up as clutter. The problem with clutter is the reader just passes by the content.

You have to remember clutter makes the view just move on. The average chiropractic website reader on the internet reads 20% slower

White space make it easy on the eyes to read your chiropractic website content.

So remember when creating content for your chiropractic website make sure to have at least 33% of the space “white space”.

As you spread your chiropractor website content be sure to leave one third of the space on the page for what is called “white space”.

This will make your chiropractor website much easier to read and therefore understand.

So use some restraint when trying to communicate your message and remember to leave up to one third of the space free and clear.

For more information on chiropractor website give me a call at 813-480-1693.

Chiropractic Website, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Website Company.

22 Proximity Based Chiropractic Online Marketing Keywords

Dr. Paul Hollern, Chiropractic Online Marketing Expert

When potential patients search your chiropractic online marketing for a chiropractor over 67% of the time the location or proximity will be included in their search.

Remember after someone has a need there are 5 reasons why they will pick you over the competition.

They are:

  1. Referral
  2. Proximity
  3. Price
  4. Quality
  5. Service

It is shocking to chiropractors when I tell them the statistics that only 3% will pick you based on you service or quality.

Over 67% of the potential patients will choose you because you are close to where they work or live.

So when you perform chiropractic online marketing be sure to use several proximity keywords.

As an example I use 22 variations of my clients keywords when performing their chiropractic online marketing.

Here they are:

  1. Chiropractor (Your town)
  2. Chiropractic (Your town)
  3. Chiropractors in (Your town)
  4. Chiropractors (Your town)
  5. Chiropractors near (Your town)
  6. Chiropractor near (Your town)
  7. (Your town) Chiropractor
  8. (Your town) (State Abbrev.) Chiropractor
  9. (Your town) (State Abbrev.) Chiropractors
  10. (Your town) Chiropractic
  11. (Your town) Chiropractors
  12. (Your zip-code) Chiropractor
  13. Chiropractor (Your zip-code)
  14. (Your zip-code) Chiropractic
  15. (Your zip-code) Chiropractor
  16. (Your zip-code) Chiropractors
  17. Chiropractic (Your zip-code)
  18. Chiropractic Office (Your zip-code)
  19. Chiropractic Office (Your town)
  20. Chiropractic Doctor (Your town)
  21. Chiropractor Doctor (Your town)
  22. Chiropractic Physician (Your town)

So when you are performing your chiropractic online maketing be sure to include these proximity keywords into all your content: videos, blogs, articles, press releases.

For more information on how you can have all your chiropractic online marketing services done for you just give me a call at 813-480-1693.

Chiropractic Website, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Website Company.

Flash Coding Chiropractic Website Mistake

Dr. Paul Hollern, Chiropractic Website

One of the most common mistakes I see chiropractors make when choosing a chiropractic website design is to use “Flash” coding.

Flash coding is a type code the looks pretty good and typically has moving parts.

The reason using Flash coding for your chiropractic website is a mistake is that the Google Spiders cannot crawl Flash coding and therefore cannot index the space taken up by the Flash code

The bad news is this is the type of chiropractic website design that looks “flashy and cool” so it is a common trap to pick these types of chiropractic websites.

If you not familiar with the Google spiders they are they system that goes out every 30 days or so and indexing content on the internet.

By indexing content Google is able to serve up your content more accurately and quicker. So if your site is not being indexed by Google you will not show up when someone searches for your keywords.

As a rule I just tell all my clients not to use “Flash Coding at All”.

Each space that is not indexed by the Google spiders is self limiting and pushes you site further back down the list when Google serves up websites for searches.

For more information on the common mistakes of chiropractic website give me a call at 813-480-1693.

Chiropractic Website, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Website Company.

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