Personal Online Chiropractic Marketing Video’s
Dr. Paul Hollern Conducts Personal Chiropractic Video Interviews
The interview has shown to have the greatest impact for visual or video marketing. This is why infomercials use the interview style when trying to educate their potential market.
Look at the Chiropractic Infomercial Interview at these sites:
Online Chiropractic Marketing Systems uses the same technique with chiropractic internet marketing. After practicing chiropractic for 16 years I certainly know the questions your chiropractic patients are asking.
I simply set up the interview with you the chiropractor as the authority figure.
It makes it simple for the chiropractor to answer my questions and if they get stuck, I’m there to keep the interview rolling.
The focue of the interview is to answer the common questins patients would have about that topic. Every now and then ask the question the patient wants to ask but is afraid.
By asking and answering the questions the patients would naturally ask we give them exactly what they want.
Since moving the chiropractic video style from having the doctor face the camera and answer one question at a time to the interview style the time of viewer-ship has gone from 3 minutes to 11.
I highly suggest you use the effective infomercial or interview style for your online chiropractic marketing.
Give me a call, I give personal and automated online marketing for the low tech chiropractor.
Dr. Interviews for PI Prove Effective
for Online Chiropractic Marketing Websites
Dr. interviews increase visitor time on website from 46 seconds to 13 minutes for chiropractic internet marketing
The national average for time on a web site it 46 seconds. Online chiropractic marketing client website visitors are averaging over 13 minutes.
What does longer time on site mean…. High interest, Increased trust and more New Patients
Take a look for yourself:
The interview format has several effects to a potential new patient:
- Non threatening
- Very informative
- Very interactive
The interviews are produced as to give authority to the doctor. The interviewer asks the same questions a potential chiropractic new patient would ask which makes the information very personal and specific.
The interview method is frequently used for infomercials because of the non-selling, high educational potential.
Each interview is kept under 10 minutes to insure all the interview can be uploaded to You Tube.
The topics are exactly what the patient would ask and want to know.
13 minutes on a chiropractic website is exceptional. The average person spends 46 seconds on a website and reads only 23% of the content.
If your interested in increasing the quality and effectiveness of your chiropractic internet marketing, give me a call at 813-480-1693.
Common Online Chiropractic Marketing Website Mistakes:
No Chiro Frog
Chiropractic video Marketing Should be about the Doctor,
No Chiro Car or Chiro Frog
All too often small business owners and chiropractors alike are sold on advertising or marketing. Instead of being sold you should study and understand the basics of marketing.
Teaching Marketing is not the Job of Chiropractic College
This video is a classic example of being sold. Not having a clear vision or directions with a marketing plan. When that happens you get inconsistent marketing and mixed messages.
Let me introduce you to what it looks like when you have been sold on marketing
Announcing the Chiro-Car and Chiro-Frog
For more information on a consistent and directed marketing campaign call 813-480-1693