Archive for 'chiropractic website company'

How To Use Chiropractic Website For PI Marketing

Dr. Paul Hollern, Chiropractic Website Expert

One of the best uses for a chiropractic website is for PI marketing. The type of PI marketing I’m referring to is call the e-mail auto responder marketing.

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The principle of PI marketing using your chiropractic website is bases on the following:

First, create a message in which your PI marketing would strongly want.

Second, create videos of the solution to your message.

Third, embed your videos into your chiropractic website.

Fourth, copy and past the link of each page into a e-mail auto responder with each page containing a video message to be delivered daily for a minimum of 7 days.

Fifth, create a chiropractic website landing page to capture their name and e-mail.

Sixth, get the link of the landing page into the hands of your target marketing with a captivating headline.

This will accomplish several important PI marketing strategies using your chiropractic website.

  • There will be automated follow up.
  • It will be visual
  • It will be personal with videos of the chiropractor.
  • It will be a specific target rich message.
  • It will create trust and decrease defenses.

No other form of media accomplishes the previous strategies, not TV, not radio, not the news paper, not direct mail.

For more information on how you can use your chiropractic website for PI marketing give me a call at 813-480-1693.

We specialize in many forms of marketing using your chiropractic website.

Chiropractic Website, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Website Company.

Chiropractic Website Mistake No Testimonials

Dr. Paul Hollern, Chiropractic Website Expert

One of the more common chiropractic website mistakes is to not have patient testimonials. The purpose of the patient testimonial is to create trust.

Testimonials are consider social proof and have the greatest influence on customers buy decisions. We listen to what others have to say about your product or service.

We feel the person giving the testimonial has nothing to gain and there for is being truthful.

The most effective testimonials for your chiropractic website are video testimonials. Video testimonial create a greater sense of trust through the emotions we pick up visually from that person.

The testimonials have great trust if the person give more information about themselves. This can be simply done without violating HIPPA by having the patient sign a waver.

The topics of the chiropractic website testimonial should include:

  • Their full name
  • What line of work they are in
  • How did they hear about you
  • How did they respond to treatment
  • How were they treated by the staff
  • Would they recommend your services

After you take the video embed it in your chiropractic website in each page.

It would be nice to take a testimonial for a specific condition and place it on the page of that condition.

Under the video take one or two sentences that the person says in the video and place it under the video in text italicized in bold and in quotes.

For more information on how to set up our chiropractic website videos testimonials give me a call at 813-480-1693.

Chiropractic Website, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Website Company.

No Doctor Videos Chiropractic Website Mistake

Dr. Paul Hollern, Chiropractic Website Expert

One of the biggest mistakes you can make for your chiropractic website is not posting videos of the doctor.

I’m not just referring to videos but specifically videos of the chiropractor

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The reason videos are important in your chiropractic website is that 55% of how we communicate is visual. Most people would rather watch a video than read the text of your chiropractic website.

The reason videos of the doctor are so important is that the potential patient will start to develop trust in the chiropractors just by watching their videos. The only exception to this is if the videos are of bad quality, a lot of back ground distractions or the chiropractor just really does not come across very well.

When we set up our chiropractors website we have already taken 200 videos of the chiropractor answering all the common questions patients ask and addressing how the chiropractor can help with all the various conditions they marketing for.

Each video is only about one minute long and topic specific. We then take over 30 of the chiropractors videos and embed them into their chiropractic website.

We then take transcriptions of the videos and place the text all around the videos. The potential prospect would never have to read any text on the chiropractic website and yet they would have all their questions answered by the chiropractors videos.

For more information on how to get over 30 custom doctor videos for your chiropractic website give me a call at 813-480-1693.

Chiropractic Website, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Website Company.

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