Archive for 'chiropractic web marketing'

Online Chiropractic Marketing Video Newsletters

Dr. Paul Hollern Chiropractic PI Marketing Expert

Video marketing on the Internet has taken over as the primary method of communication. Paper newsletters are dead.

Every now and then I’ll have a chiropractor ask me is they should send a paper newsletter. I in return ask them how many paper newsletters to you read. Without exception the chiropractor usually says “none”. TheĀ  ask the obvious “if you do not read newsletter people send you why do you think sending a paper newsletter would be accepted and read by your audience”. That usually grabs their attention.

The communication standard today is videos on the Internet. Have you considered using online chiropractic marketing videos for your newsletter?

Fifty five percent of how we communicate is visual, visual creates the best emotional response and videos on the Internet are very simple and easy. Most of your target market would rather click a play button and watch a brief video then sit down and read an article. Reading takes effort and time.

We are in a very fast paced society, brief videos on singular topics are viewed by millions on the Internet daily.

My suggestion for a newsletter is the chiropractor create videos using a high definition web-cam with decent lighting giving a short to the point message that is relevant to your target market.

When you use e-mail to send the link to your patient base it’s free. Paper newsletter can cost from hundreds of dollars to thousand.

The chiropractor who gets comfortable using his web-cam for online chiropractic marketing to their patients will have a significant leg up on the competition. In the very near future it will be the norm.

I suggest you start using your web-cam video to create your own personal newsletter to communicate with your patient base.

If you need help, give me a call I specialize in online chiropractic marketing.

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Three Goggle Steps for

Chiropractic Internet Marketing

Dr. Paul Hollern Explains Three Key Points for Google

YouTube Preview Image

There are three basic concepts to get on and stay on Goggles first page for your chiropractic Internet marketing.

  1. Research keywords your patients are using for Google search
  2. Use those keywords within your website
  3. Create and post content using those keywords

These are simple rules and as you know simple rules lead to more complexity. This is the case for chiropractic Internet marketing, these are the basic guidelines.

Research alone is the most vital step when starting your online chiropractic marketing. If you miss or do not accurately know the keywords, it will not matter what else you do, potential patients searching the Internet will never find you.

Using your keywords in strategically defined places within your content is important. Google give a set of rules they would like you to follow to maximize your chiropractic Internet marketing presence. The less you follow these guidelines the less effective your chiropractic marketing.

“Fresh relevant content” is the operative keyword when using chiropractic Internet marketing. You must regularly submit content, that content must be relevant to your keywords, and the content should be in many forms from video to blogs to news articles to press releases.

Anything less will have less than the desirable chiropractic Internet marketing effect.

Online Chiropractic Marketing Systems performs all these functions for chiropractors, give us a call at 813-480-1693.

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