Dr. Interviews for PI Prove Effective
for Online Chiropractic Marketing Websites
Dr. interviews increase visitor time on website from 46 seconds to 13 minutes for chiropractic internet marketing
The national average for time on a web site it 46 seconds. Online chiropractic marketing client website visitors are averaging over 13 minutes.
What does longer time on site mean…. High interest, Increased trust and more New Patients
Take a look for yourself:
The interview format has several effects to a potential new patient:
- Non threatening
- Very informative
- Very interactive
The interviews are produced as to give authority to the doctor. The interviewer asks the same questions a potential chiropractic new patient would ask which makes the information very personal and specific.
The interview method is frequently used for infomercials because of the non-selling, high educational potential.
Each interview is kept under 10 minutes to insure all the interview can be uploaded to You Tube.
The topics are exactly what the patient would ask and want to know.
13 minutes on a chiropractic website is exceptional. The average person spends 46 seconds on a website and reads only 23% of the content.
If your interested in increasing the quality and effectiveness of your chiropractic internet marketing, give me a call at 813-480-1693.
Common Online Chiropractic Marketing Website Mistakes:
No Chiro Frog
Chiropractic video Marketing Should be about the Doctor,
No Chiro Car or Chiro Frog
All too often small business owners and chiropractors alike are sold on advertising or marketing. Instead of being sold you should study and understand the basics of marketing.
Teaching Marketing is not the Job of Chiropractic College
This video is a classic example of being sold. Not having a clear vision or directions with a marketing plan. When that happens you get inconsistent marketing and mixed messages.
Let me introduce you to what it looks like when you have been sold on marketing
Announcing the Chiro-Car and Chiro-Frog
For more information on a consistent and directed marketing campaign call 813-480-1693
Chiropractic Online Coaching Services
Dr. Paul Hollern has opened 77 Chiropractic Offices in 20 states
Those offices were responsible for over 40,000 new patients and 600,000 patient visits annually
Dr. Hollern offers coaching services online, by telephone, and in person. The marketing systems Dr. Hollern used to open 77 Chiropractic offices are taught online in his coaching service
Three Marketing Systems Create an Exceptional Chiropractic Practice
- New Patient Marketing Systems
- Patient Retentions Systems
- Re-activations Systems
Good staff, well trained, creates highly profitable practices
We focus only on the most effective marketing systems. Those systems are called introduction marketing systems. Introduction marketing leads to high quality new patients. Patients that trust you stay pay and refer.
Our new patient marketing systems include:
- Spouse referral system
- Child referral system
- Friend referral system
These new patient referral systems combine the doctor, postcards, letters, internet video and e-mail auto-responders.
Additional new patient referral systems include:
- PI attorney referral systems
- Auto accident referral systems
- General practitioner referral systems
Our Patient retention system includes:
A multi-sensory highly interactive, horizontal and vertical patient education
Stair step your patients education to choose your care plan.
The system is based on the three phases of healing and utilizes horizontal and vertical learning with multi sensory stimulation.
Horizontal learning means the patient is exposed to a focused message incrementally over several days.
Vertical educational process means incrementally adding information which supplements and supports prior information. Not only delivering content that supports but goes into more depth on each interactive session. It is essentially taking new patients on your educational journey with small baby steps from simple topics to more complex and interactive at each session.
The multi-sensory horizontal and vertical educational process
is the most effective form of the human learning experience
Our patient re-activation system is consistent and follows up
Patient re-activation system we put on auto pilot
A effective reactivation system uses effective messages, delivered by the doctor, using video over the internet and it’s all automated.
We only train 3 systems, but we get them right the first time
- New patient marketing
- Patient retention system
- Re-activation system
What the Coaching Includes:
All 3 Marketing Systems: New patient, Retention and Re-activation
Practice analysis- We’ll evaluate your new patient, reactivation, and retention statistics to see where we can have the greatest impact the quickest.
The goal would be to increase each category 20% for a minimum 60% increase in your practice.
Weekly scheduled 30 minute phone sessions (others as needed)
On site training if needed (additional)
Initial practice evaluation $249
Cost: $149 month