Archive for 'chiropractic web 2 marketing'

Online Chiropractic Marketing

14 Possibilities to Build your Practice

by Dr. Paul Hollern

Online Marketing for Chiropractors need not be a Maze

Online or Internet marketing for chiropractors can take many forms. These are some of the methods I use to help chiropractors build and maintain their practices using the Internet.

  1. Website traffic
  2. Social media
  3. Paid advertising
  4. Banner ads
  5. Video marketing
  6. Facebook ads
  7. Pay per click
  8. List building
  9. News releases
  10. E-mail marketing
  11. Squidoo marketing
  12. Podcasting
  13. Classified ads
  14. Article marketing

You certainly do not need to know all of these online marketing techniques, but using two or three in your chiropractic marketing campaign will definitely have an impact.


  • The yellow pages and newspapers are dead!
  • 81% of US households have access to a computer!
  • 90% of US households have access to the Internet!

If it’s not a referral, now days patients look you up on the Internet.

  • Only 11% actually put a URL or domain name in the domain box.
  • Over 89% use the search box to find the information they are looking for.
  • Only 14% will pick the pay per click ads on the right hand side of Google.

Most potential patients will use the search box for a specific keyword, than pick one of the top 10 listings in Google’s organic or non paid listings.

If you are looking for more business you have to go where the business goes.

And the business is on the Internet!

I suggest having an Internet consultant evaluate one of the previous online marketing programs that fits your style of marketing and budget.

In the older days chiropractors used to pay the yellow pages $300 to $1000 per month to drive patients to their office. That budget has moved to the Internet. The Internet is not a static piece of marketing. It is a constantly changing dynamic. This is way I suggest chiropractors get with a Internet marketer, design your online marketing presence and drive it.

If you need more information Internet marketing for chiropractors go to I specialize in internet marketing for chiropractors.

1 in 5 health insurance claims wrongly handled

was a recent news headline

Doctors’ group says mistakes by insurers shortchange physicians

Claims-processing errors by health insurance companies create billions of dollars in unnecessary administrative costs, slow down payments to doctors and frustrate patients.

TheĀ  “National Health Insurer Report Card” rated the nation’s eight largest health insurers in how they handle claims, and concluded that if all problems were resolved the system would save $15.5 billion annually in administrative costs.

Currently, the health care system spends as much as $210 billion annually on claims processing. Doctors have long complained about excessive paperwork required to satisfy insurance companies.

Online electronic health care systems should significantly reduce these cost.

“Each insurer uses different rules for processing and paying medical claims, which cause complexity, confusion and waste.

Simplifying the administrative process with standardized requirements will reduce unnecessary costs in the health system.

Conventry Health Care was rated the best with an accuracy rate for processing and paying claims of 88.4 percent.

Anthem Blue Cross Blue Shield was at the bottom with a score of 74 percent.

The percentage of claims denied ranged from 0.7 percent to 4.5 percent.

For any of us in the health care field this is well know and a major frustration. Most of us want to play by the rules just ask not to have a different set of rules per insurer or change every calendar year.