4 Steps to Online Chiropractic Marketing Website
Dr. Paul Hollern offers 4 steps to chiropractic internet content
Most chiropractors make the mistake of placing way to much importance on website design.
Website design is the last factor to consider when building your chiropractic website and online chiropractic marketing
The most important component is SEO or search engine optimization. The SEO is what gets your chiropractic marketing in front of a audiance. It does not matter if you have the best looking website on the block if nobody ever sees it.
After SEO comes copy. The copy is the content of the sight and what you say. The copy should follow the science of advertising by Claude Hopkins.
After the SEO and copy consider the structure of your site. The structure should be based on how websites are viewed subconsciously by the viewer. The pattern should follow what is called the golden triangle.
- Structure-Golden triangle
- Copy-Science of advertising
- Search engine optimization-First page Google rankings
- Design-Thermographic studies
First Page Google in 12 Hours
by Online Chiropractic Marketing Systems
In 12 hours my chiropractic internet marketing client was on the first page of Google from out of nowhere
I love competition and Google is the epitome of competing. If you know what your doing and work it it pays off.
In 12 hours I took my client from out of nowhere to the first page of Google. Mind you I did have to know a little about how to list a chiropractor on the first page of Google for chiropractic internet marketing.
This is the link: First page of Google in 12 Hours!
Being on the first page of Google is a science. If you know how internet marketing works you’ll have an unbelievable leg up on your competition.
Give me a call, I’ll make it work for you.
PS. The internet is not going the way of the dodo bird.
Dr. Interviews for PI Prove Effective
for Online Chiropractic Marketing Websites
Dr. interviews increase visitor time on website from 46 seconds to 13 minutes for chiropractic internet marketing
The national average for time on a web site it 46 seconds. Online chiropractic marketing client website visitors are averaging over 13 minutes.
What does longer time on site mean…. High interest, Increased trust and more New Patients
Take a look for yourself:
The interview format has several effects to a potential new patient:
- Non threatening
- Very informative
- Very interactive
The interviews are produced as to give authority to the doctor. The interviewer asks the same questions a potential chiropractic new patient would ask which makes the information very personal and specific.
The interview method is frequently used for infomercials because of the non-selling, high educational potential.
Each interview is kept under 10 minutes to insure all the interview can be uploaded to You Tube.
The topics are exactly what the patient would ask and want to know.
13 minutes on a chiropractic website is exceptional. The average person spends 46 seconds on a website and reads only 23% of the content.
If your interested in increasing the quality and effectiveness of your chiropractic internet marketing, give me a call at 813-480-1693.