Archive for 'Chiropractic Personal Injury'

Personal Injury Marketing for Chiropractors Systems

Dr. Paul Hollern, Personal Injury Marketing Expert

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Let me share with you the 5 most effective personal injury marketing systems for chiropractors. You first must look at where the target market will search and then interface where they are with the message they want to hear.

When you use personal injury marketing for chiropractors these are the places the potential patient will look for answers to their problems.

First, the personal injury patient will ask their circle of influence for a trusted referral. So the first personal injury marketing for chiropractors should be to your existing patient base for when their family members or friends ask them for information you are the top of mind awareness and have the most trust.

Second, the personal injury marketing for chiropractors be at the insurance pages of the internet. Most often the patient will search the internet for a provider who will accept their insurance.

Third, the next place the personal injury marketing for chiropractors should be would be the location bases words. When potential personal injury patients search for a provider they will include the profession and their location.

Fourth, the next place your chiropractic personal injury marketing should be is for the common conditions that result from a personal injury accident.

Fifth, the next place your personal injury marketing for chiropractors should be is for the personal injury clinic or doctor related words.

In my experience these are the top 5 places your personal injury marketing for chiropractors should focus.

For free information on personal injury marketing to to Online Chiropractic Marketing Systems.com or call me at 813-480-1693.

Little Know Chiropractic PI Marketing Strategy

Dr. Paul Hollern, Chiropractic PI Marketing

I’m often asked what is the most effective chiropractic PI marketing strategy. Lets assume the doctors knowledge and personal presentation skills are not on the table.

I would have to say there is a little know chiropractic PI marketing strategy I came upon almost by mistake.

The little know chiropractic PI marketing strategy is insurance videos online.

So what does having insurance videos online mean? You take the insurance companies for your area who offer personal injury protection.

Then you create videos of each of these carriers. The content of the video should represent the most common questions patients ask about their insurance.

Then you search engine optimize the insurance videos and submit them to several video sharing channels.

When you submit the videos be sure to have the Dr. “opinion or experience” in the headline. The reason for this is the insurance companies can request you remove the chiropractic PI marketing videos in violation of trademark. However if the content is the doctors “opinion or experience” this is a first amendment right.

Price is often the second reason chiropractic PI patients will choose a chiropractor after proximity.

What they will do is Google their insurance carrier and their location. If you are the one who shows up on the first page of Google for your chiropractic PI marketing you get the call.

Just be sure the content of the videos is answering their primary question. It does no good to have your chiropractic PI marketing show up yet the content be uninspiring.

For more information on chiropractic PI marketing give me a call at 813-480-1693.

Chiropractic PI Marketing Tip “Top 10 PI Mistakes”

Dr. Paul Hollern, Chiropractic PI Marketing

When marketing for chiropractic PI patients it is important to offer information which your primary target market will want. So when marketing to patients you should know or have a list of potential marketing messages which will create a need and motivation.

After having opened 77 chiropractic offices in 20 states and plenty of chiropractic PI marketing research I have found the number one message or headline which will attract potential PI patients.

The number one chiropractic PI marketing tip is to use the headline “Top 10 auto injury mistakes”

This headline has shown time and again to attract patients who have been involved in a auto accident.

Their are many ways to distribute the content and that is a subject on it’s own.

I prefer to create videos of the doctor and set them up in an e-mail auto-responder.

There are many reasons I use this chiropractic PI marketing technique.

At the end of each top 10 mistake be sure to have a call to action an you can either use a discount or a promotional benefit or a combination of both.

For more information on chiropractic PI marketing give me a call at 813-480-1693.

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