Archive for 'Chiropractic Online Promotions'

Chiropractic Online Marketing Valentines Day Promotion

Dr. Paul Hollern, Chiropractic Online Marketing Expert

One of the nicest promotions my clients do all year is on Valentines Day. On this particular day the chiropractors hand out white carnations to all the female patients and a small box of chocolates.

Each female patient that is seen that day name is placed in a drawing for a free massage.

The Valentines Day promotion is one of my favorites. It offers many advantages.

  • Opportunity to show you care
  • Opportunity to give
  • Opportunity to recognize, appreciate and approve

These are basic characteristics of the human race.

We all like to feel appreciated

On this particular day it is an opportunity to show our patients we care for them as people not just patients.

One of my clients is an older gentleman and it is well know by his female patients to stop in on Valentines Day for a flower and gift.

You cannot buy this type of good will.

And of course you need to take a few short video clips within your office showing the doctor giving carnations and gifts to all the female patients that day and picking the winner of the massage drawing.

You then take this video clip and upload it to YouTube and send the link to your patient base sharing with them the activities of the day for you chiropractic online marketing.

A human story is a very powerful promotion money cannot buy.

For more information on chiropractic online marketing call (813) 480-1693.


Online Chiropractic Marketing Systems Adds Video Newsletter

Dr. Paul Hollern, Online Chiropractic Marketing Expert

We have now added to our line of services Automated Bi-Monthly Doctor Video Newsletter: Videos of the doctor sent via e-mail answering common health questions.

After speaking with many of the doctors in the field I have found they do not have a system in place to stay in front of their past patients.

We have added to our online chiropractic marketing services automated doctor video newsletter.

We take several videos of the doctor answering the most common health related questions on the internet.

We also add in some softball referrals and solutions to the most common chiropractic chief complaints and symptoms.

We then connect all this video content to an e-mail auto responder and send the past patients a video clip of the chiropractor twice monthly.

For more information on how to use online chiropractic marketing systems to maximize your chiropractic practice call (813) 480-1693.

The Most Searched Online Chiropractic Marketing Keyword

Dr. Paul Hollern, Online Chiropractic Marketing Expert

I’m often asked what is the most searched online chiropractic marketing keyword. The answer is it is a combination of keywords. The first being chiropractor. When potential patients are looking for a chiropractor the most common word they will search is chiropractor not chiropractic.

They will search for chiropractic if they are specifically looking for someone.

The next keyword is their location. This can vary significantly. Most potential patients will not Google a large metropolitan area because they do not want to drive 40 minutes in traffic across town.

The typical word they will use is their small suburb or zip code. They will only use the zip code if there is not a predetermined smaller geographic boundary.

So the most common word to promote for online chiropractic marketing is “Chiropractor in (your location).

If your location is common or their are many similar cities in other states such as Springfield then they will include their state letters such as FL for Florida. They typically will not write out the whole word.

If your looking to promote your chiropractic practice online give me a call we specialize in custom online chiropractic marketing. Call 813-480-1693.

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