Archive for 'chiropractic marketing PI'

The Basics of the 3 Phases of Healing

Healing Phases Used for PI Case Management, Narratives, Depositions and Testimony

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The physiological facts of the three phases of healing I have used for many aspects of personal injury case management.

First, the phases are used for justification of therapeutic protocols and objectives.

Second, the narratives reference each phase as to the protocol and the quantifying benchmarks.

Third, the phases are used in depositions and trial testimony offering a scientific approach to treatment protocols, need for care and defining maximum medical improvement, prognosis and permanency of injury.

Shocking PI Marketing Trends

Dr. Paul Hollern, PI Marketing Expert

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I recently spoke with a new client about their PI marketing and what they said to me was shocking. What the shocking trend was is that:

Chiropractors are using strippers and paid visits to the strip clubs to get referrals from PI attorneys

First of all I do not believe this is new or that it is more than a few percentages of the PI marketing market.

Having said that let me share the obvious reasons why supplying strippers to PI attorneys is not in your PI marketing interest.

No respect: when you use strippers for your PI marketing the PI attorney may have some fun for a short period of time, however the loss of respect for your services will be permanent.

Competition will out stripper you: what I mean by this is that any of your chiropractic competitors can and will eventually spend more money than you for the PI attorney marketing strippers.

No value: using strippers for PI marketing will not do what the basics of any relationship do which is to create value. Creating value for the PI attorney comes in one of three ways. Show them how you can save them a significant amount of money they are losing by not using your services, show they how you can increase there PI revenues and show them how you can save them time.

The more you can show and perform each of the previous PI marketing strategies the more value you will create.

When you create value you will create respect, get their business and it will be very difficult for your competition to take that business no matter how many strippers they hire.

Creating value with your PI marketing is the key to successful relationships.

For more information on how Online Chiropractic Marketing Systems can show you how to increase your PI cases give me a call at 813-480-1693.

Best PI Marketing for Chiropractors Sources

Dr. Paul Hollern, PI Marketing Expert

To find the best source for any promotion requires a little knowledge about reverse engineering. This concept basically looks at who is buying a particular product or service and then turn around and marketing to that group.

This is a very simplistic what of explaining reverse engineering because it does involve all demographic, psycographic and geographic data. As well as primary and secondary needs versus primary and secondary obstacles.

Having said all that I have found after practicing 16 years and opening 77 chiropractic offices in 20 states the best PI marketing for chiropractors sources.

I’ll divide them into two sections easy and not as effective vs hard and very effective.

The easy and not very effective are the postcards and letters to cold call auto accident injury victims.

The hard and very effective would be highly effective sales presentations to PI attorneys in your circle of influence.

This is a short list of PI marketing for chiropractors sources.

  • Regular communication with past patients.
  • Pro-active present patient referral system.
  • Internet marketing using organic and pay per click marketing
  • Sponsoring trial attorney events and become a speaker
  • Effective sales presentations to PI attorneys.

Each of these PI marketing for chiropractors requires a vast and different amount of knowledge.

For more information of PI marketing for chiropractors call (813) 480-1693.

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