Archive for 'chiropractic keywords'

Some of the Best Chiropractic PI Marketing Systems

Dr. Paul Hollern, Chiropractic PI Marketing Expert

I often get calls from chiropractors asking which are the best chiropractic PI marketing systems. What I tell them they typically do not understand or have considered.

Most chiropractors marketing for PI patients think there is a special marketing program behind the curtain.

It’s like I was telling one of my callers today. Marketing for PI patients is just like life. The easier PI chiropractic marketing systems everybody gravitates to and it is not as effective.

The chiropractic PI marketing systems that work the best take more effort on behalf of the chiropractor. They typically need to increase their knowledge base and put in the extra effort.

Most of the chiropractors I tell this to do not want to hear it. They want the easy fix. So I send them on there way to continually spend their time and money on less effective but easy chiropractic PI marketing systems.

So here it is, the easiest and the best chiropractic marketing systems.

First the easiest: E-mail marketing to your past patients who are getting into auto accidents at a rate of 2% a year. Easy but the most effective.

Now the most effective: A well structured sales message to PI attorneys with automated followup. Much more effective but the knowledge to create a good PI attorney sales message takes some effort on the chiropractors behalf.

  • They must know the three phases of healing as it relate to objectifying a lesion.
  • The ability to objectify a lesion which most chiropractors do not understand or overlook.
  • The ability to quantify the lesion which requires extra knowledge on AMA impairment guides.
  • Last the knowledge and ability to report the lesion in a colossus framework.

So there you have it, the easiest and most effective chiropractic PI marketing systems.

Geographics are Important for Online Chiropractic Marketing

Knowing your geographic draw is the first step to successful chiropractic internet marketing

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Geographics is the area of draw your chiropractic patients come from. It does not represent your furthest patient ever traveled.

This is how to perform a geographic study:

  • Go back last 6 months
  • Put a map on the wall
  • Place a pin at the home address of each of your patients
  • Draw a line around the 80%

This will give you a very good idea of what your area of markeitng should be. You then take this infomraiton and apply it to the internet and any recognized boundries such as a neighborhood name, city name, well defined area or zip code.

By limiting your geographic internet marketing you will be hitting the sweet spot for your potiential patients.

If you need any help defining your demographic, geographic and psychographic profile go to my website under marketing seminars. I explain how each works and effects your chiropractic practice and marketing.

First Page Google in 12 Hours

by Online Chiropractic Marketing Systems

In 12 hours my  chiropractic internet marketing client was on the first page of Google from out of nowhere

I love competition and Google is the epitome of competing. If you know what your doing and work it it pays off.

In 12 hours I took my client from out of nowhere to the first page of Google. Mind you I did have to know a little about how to list a chiropractor on the first page of Google for chiropractic internet marketing.

This is the link: First page of Google in 12 Hours!

Being on the first page of Google is a science. If you know how internet marketing works you’ll have an unbelievable leg up on your competition.

Give me a call, I’ll make it work for you.

PS. The internet is not going the way of the dodo bird.

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