Archive for 'Chiropractic Internet Marketing Solutions'

Patients Search Online Chiropractic Marketing Before First Doctor Appointment

Dr. Paul Hollern, Chiropractic PI Marketing Expert

Most chiropractors are aware that the internet is a major source of new patients. However when I explain to the new calls that come in that over 80% of patients will search online for information related to their health question they find it hard to believe.

Over 80% of Potential New Patients Search the Internet for Health Information Prior to Making First Doctor Appointment

So what does this mean to you the chiropractor?

Quit simply it means if you are not using online chiropractic marketing to have a web presence you are missing out on the number one source of new patients….the internet.

I’ll frequently ask the doctors who do not realize the vast number of people searching for information of the web “where do you go to get information about products and services”.

It seems as soon as I ask that question a light bulb goes off and they realize what I just said about new patients searching the internet for health information before they make their first doctors appointments is real.

If you do not have a clue on how to have a large online chiropractic marketing presence, give me a call, we can make it happen for you just like we do for so many other chiropractors.


Online Chiropractic Marketing for PI Patients

Dr. Paul Hollern,  Chiropractic Internet Marketing Expert

There are several methods to use online chiropractic marketing for more PI patients

The following are just a few:

  • Organic search
  • Pay per click
  • E-mail with video to patient base
  • E-mail with video for existing patient referrals
  • Direct mail campaigns to PI attorneys directing to website and auto responder for PI attorney marketing

There are several methods to increase the chiropractic PI marketing, knowing about them and which one to choose is the problem for most chiropractors.


Best Chiropractic PI Marketing Systems

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

I often get calls from chiropractors asking which are the best chiropractic PI marketing systems. What I tell them they typically do not understand or have considered.

Most chiropractors marketing for PI patients think there is a special marketing program behind the curtain.

It’s like I was telling one of my callers today. Marketing for PI patients is just like life.

The easier marketing systems everybody gravitate to and is not as effective.

The chiropractic PI marketing systems that work the best take more effort on behalf of the chiropractor. They typically need to increase their knowledge base and put in the extra effort.

Most of the chiropractors I tell this to do not want to hear it. They want the easy fix. So I send them on there way to continually spend the time and money on less effective but easy chiropractic PI marketing systems.

So here it is, the easiest and the best chiropractic marketing systems.

First the easiest: E-mail marketing to your past patients who are getting into auto accidents at a rate of 2% a year. Easy but the most effective.

Now the most effective: A well structured sales message to PI attorneys with auto mated followup. Much more effective but the knowledge to create a good PI attorney sales message takes some effort on the chiropractors behalf. They must know the three phases of healing as it relate to objectifying a lesion. The ability to objectify a lesion which most chiropractors do not understand or overlook. The ability to quantify the lesion which requires extra knowledge on AMA impairment guides. Last the knowledge and ability to report the lesion in a colossus framework.

So there you have it, the easiest and most effective chiropractic PI marketing systems.

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