Archive for 'chiropractic internet marketing plan'

Top 3 Chiropractic Internet Marketing Website Mistakes

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

There are 3 very common mistakes chiropractors make with their chiropractic internet marketing website.

They are:

  1. Design
  2. Search Engine Optimization
  3. Copy

Let me start with design: The most common mistake chiropractors make when choosing a website design is to pick a website based on how it looks.

Let me explain, not that the look of you chiropractic internet marketing website design does not matter, that’s not the point. The point is the focus is only on the design.

The most common problem I have seen when chiropractors pick a website design is 3 fold:

First the design is not search engine friendly which means it will be difficult for the Google spiders to index the site, which means it will be harder for your chiropractic internet marketing website to reach the first page of Google and attract new patients.

Second is SEO or search engine friendly, the common mistake hear is the their chiropractic internet marketing website design is not SEO optimized. SEO is the process that Google likes to make indexing you site easier. So if you chiropractic site is not SEO then once again you will limit your ability to get on the first page of Google meaning less potential patients will see or call your office.

Third, is sales copy. Not to be mean but when the vast majority of potential patients go to your website it is not to read about the history chiropractor or look at a rotating spine of which they know little to nothing about.

The focus of your pages should be sales copy which is offering your content in this format with doctor videos:

  • Problem: Common cause of that problem
  • Solution: How you can help
  • Why You: Testimonial or endorsements
  • Offer: Discount of benefit of your services
  • Deadline: Limit on the time or number of discounts or benefits

These are the most common chiropractic internet marketing website mistakes.

For more information on how not to make these mistakes call me at 813-480-1693.

Chiropractic Internet Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Internet Marketing Company.

Why Chiropractic Internet Marketing Is Huge

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

The single idea which transformed my perception of the possibilities of chiropractic is the S-Curve of economics and chiropractic internet marketing.

YouTube Preview Image

The S-Curve of economics is the blueprint for reaching unlimited new patients while chiropractic internet marketing is one of the most effective ways to reach thousand of chiropractic patients.

The bad news about chiropractic is only 8% of the population is seeking chiropractic care annually. So that number is dived by your competition.

Good news is 92% of the population is not seeking chiropractic care. Right there you may say what do you mean?

Well it’s only good news if you know chiropractic internet marketing and how to attract this large segment of the population.

Here is why is is good news that 92% of the population does not seek chiropractic care. Out of that 92%, two thirds of them have back pain, neck pain or headaches at least once a month.

  • Only 32% of the population with back pain seeks chiropractic care.
  • Back pain is the second leading cause of hospital visits.
  • Back pain is the second leading reason patients go to a general practitioner.
  • Back pain is the second leading cause of workers compensation injuries.
  • So you see there are many potential patients suffering with back pain alone who do not seek chiropractic care.

The most important factor which will determine how many new patients you create in your chiropractic practice is an understanding of how to use chiropractic internet marketing to reach and pull in the other 92% not looking for a chiropractor

For more information on learning the S-Curve of economics and how chiropractic internet marketing can boost your practice give me a call at 813-480-1693.

Chiropractic Internet Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Internet Marketing Company.

 

 

Chiropractic Internet Marketing For Patient Re-activation

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

One of the most effective uses of chiropractic internet marketing is for patient re-activations.

The reason is chiropractic internet marketing is cheap and has emotional appeal if you use doctor videos.

A very simple chiropractic internet marketing systems is to have the doctor shoot a brief webcam a video message. Take the video message upload it to your YouTube account then copy and paste the link into your e-mail system and send it off.

The e-mails are free, the videos are great forms of chiropractic internet marketing and the message can be very personal and emotional.

At the very least find you best 20% of patient base who has referred the most patients and send them a thank you for each referral and/or their birthday.

This form of chiropractic internet marketing has the greatest appeal because it is visual and personal. The method of delivery is cheap, an e-mail.

Prior to the internet we has to spend the cost of a postcard to communicate to our past patients. Not only has the method using chiropractic internet marketing more effective but much less expensive.

For more information on how chiropractic internet marketing can boost your re-activations give me a call at 813-480-1693.

Chiropractic Internet Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Internet Marketing Company.

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