What does Online Chiropractic Marketing and Pirates have in Common?
Dr. Paul Hollern and the Pirate at Kentucky Derby
Online Chiropractic Marketing Founder Dr. Paul Hollern at KY Derby
Absolutely Nothing! Then why is this a blog on online chiropractic marketing?
One of the basic premises of marketing is be different, unique, or unusual. Professionals and chiropractors alike are somewhat scared of stepping out of the chiropractic marketing box. I have found most chiropractors are scared of trying anything different or unusual. What they do not realize is different and unusual is what gets attention.
What I go to sporting events and such I try to get the mascots or some other unique character on video or photo. Unusual and different attracts attention. This pirate had a waiting line at the Kentucky derby to get his picture taken. If he had not had on the pirate outfit nobody would have cared and you would not have seen this photo.
I always tell my clients if you marketing makes you “feel warm and comfortable it’s worthless” if your online chiropractic marketing makes you feel uncomfortable or out there you have probably struck a cord.
Try it, be different or unusual in your next online chiropractic marketing campaign.
Dr. Interviews for PI Prove Effective
for Online Chiropractic Marketing Websites
Dr. interviews increase visitor time on website from 46 seconds to 13 minutes for chiropractic internet marketing
The national average for time on a web site it 46 seconds. Online chiropractic marketing client website visitors are averaging over 13 minutes.
What does longer time on site mean…. High interest, Increased trust and more New Patients
Take a look for yourself:
The interview format has several effects to a potential new patient:
- Non threatening
- Very informative
- Very interactive
The interviews are produced as to give authority to the doctor. The interviewer asks the same questions a potential chiropractic new patient would ask which makes the information very personal and specific.
The interview method is frequently used for infomercials because of the non-selling, high educational potential.
Each interview is kept under 10 minutes to insure all the interview can be uploaded to You Tube.
The topics are exactly what the patient would ask and want to know.
13 minutes on a chiropractic website is exceptional. The average person spends 46 seconds on a website and reads only 23% of the content.
If your interested in increasing the quality and effectiveness of your chiropractic internet marketing, give me a call at 813-480-1693.
Common Online Chiropractic Marketing Website Mistakes:
No Chiro Frog
Chiropractic video Marketing Should be about the Doctor,
No Chiro Car or Chiro Frog
All too often small business owners and chiropractors alike are sold on advertising or marketing. Instead of being sold you should study and understand the basics of marketing.
Teaching Marketing is not the Job of Chiropractic College
This video is a classic example of being sold. Not having a clear vision or directions with a marketing plan. When that happens you get inconsistent marketing and mixed messages.
Let me introduce you to what it looks like when you have been sold on marketing
Announcing the Chiro-Car and Chiro-Frog
For more information on a consistent and directed marketing campaign call 813-480-1693