Archive for 'auto accident personal injury marketing'

Four Steps for Successful Personal Injury Marketing Video

Dr. Paul Hollern, Personal Injury Marketing Expert

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Personal Injury Marketing, Dr. Paul Hollern,

Call (813) 480-1693.

Personal Injury Marketing Company

Personal Injury Marketing Video Newsletter

Dr. Paul Hollern, Personal Injury Marketing Expert

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The first place to start your personal injury marketing is a news letter to your past and existing patients. The reason this is the first place to start is when someone has a personal injury the first place they will go for answers is their significant other.

The definition of significant other is is based on who in that persons sphere has high trust. This is typically the spouse, mother, father, brother, sister or sons and daughters.

So you want to be sure your personal injury marketing is in front of your past patients not only for when their family members experience personal injuries but also when your past patients get into accidents.

About two percent of your past patients will be involved in an auto accident every year. So if you take your past patients and multiply that times their circle of influence in which also two percent is involved in auto accidents you can have a larger number of personal injury patients with high trust.

The single best method we like to use to stay in touch with our past and present patients patients is the video newsletter. The video news letter is an e-mail with a link to a video of the doctor.

The reason we like to use the doctor videos newsletter for personal injury marketing is it is personal and fifty five percent of communication is visual.

When we use the doctors in the videos this makes the personal injury marketing that much more personal.

Just be sure the information the doctor talks about is relative to personal injury and most relative to the patient.

For more information of how we can help set up your personal injury marketing video news letter give me a call at 813-480-1693.

How Dominate Personal Injury Marketing Video

Dr. Paul Hollern, Personal Injury Marketing Expert

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One of the methods on how to dominate personal injury marketing is to offer more value to your consumer or end user than your compitition.

So what would I mean add more value than your competition? The process is called reverse engineering.

  • First do the research to find out what the primary and secondary needs are.
  • Second find out what the primary and secondary service factors are.

After you have found this information be sure to using it in your personal injury marketing as the focal point to capture your intended market.

Be sure to use the right vehicle of delivery and there you have it.

Unfortunately in my experience the majority of professions searching to increase their personal injury cases either do not know what I just said or do not take the time and do the research.

Also most of the personal injury marketing I have experience is from the perspective of the marketer, not the primary target.

The single reason I have found my personal injury marketing works is the lack of knowledge competition. Sure there is a lot of competition, but not knowledgeable. 

So if your interested in learning how to increase the effectiveness of our personal injury marketing give me a call at 813-480-1693.

Personal Injury Marketing, Dr. Paul Hollern,

Call (813) 480-1693.

Personal Injury Marketing Company

 

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