Sales vs. Advertising PI Marketing Chiropractors

Dr. Paul Hollern, PI Marketing Chiropractors Expert

Often when chiropractors call me to ask about my services I ask a few questions in return. One of the common questions I have found is when the chiropractor calls about PI marketing for chiropractors is the chiropractor not knowing the difference between advertising vs. sales.

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Without complicating the subject the difference between sales or advertising is used if there is a perceived need in your target market or not.

If your PI marketing chiropractors target marketing has a perceived need than you would use adverting strategies.

If your PI marketing for chiropractors target marketing does not have a perceived need you must use sales techniques.

Adverting is used after their is a perceived need and you are now using one of five factors of which your target market will choose. Those five factors are:

  1. Referral
  2. Price
  3. Proximity
  4. Quality
  5. Service

When your target marketing has a need it is one of or a combination of these five factors in your advertising that will attract them to you.

If your target marketing does not have a perceived need then you must use sales strategies. Sales strategies for PI marketing are the most difficult but yield the greatest return.

Which strategy you use for your personal injury marketing for chiropractors is based on where your target marketing is on the S-curve of economics.

It is the S-curve of economics which will determine if advertising or sales is the proper PI marketing for chiropractors promotion.

For more information on sales or advertising for your PI marketing chiropractors give me a call at 813-480-1693.

PI Marketing Chiropractors, Automated PI Marketing for Chiropractors, Dr. Paul Hollern,

Call (813) 480-1693.

PI Marketing Chiropractors Company

 

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