Practical Chiropractic Online Marketing Advice
Dr. Paul Hollern, Chiropractic Online Marketing Expert
Often when I first talk with clients I ask questions about their radius of draw or the proximity of their patients.
Overwhelmingly the chiropractor wants to own the keywords on the internet for their city, the next city and the next. In other words they overstep their radius of draw dramatically.
When performing your chiropractic online marketing it will hurt you more than help if you try to dominate Google for a larger geographic area.
There are two main reasons it is hurtful to use proximity based words which are significantly larger than the reality of where 80% of your clients travel.
First when you try to dominate larger geographic areas for chiropractic online marketing you will be faced with much stiffer competition. Many more competitors are trying to do the dame thing not knowing any better.
Second even if you do dominate a large geographic area when patients realize how far they have to travel to get to your office they simply click the back button and look for a chiropractor much closer.
So when using chiropractic online marketing and trying to find what should be you geographic radius of draw I have a simple solution which I use to demonstrates my point to my potential clients.
I have them take the last six months of new patients, not counting referrals, and place their address on a map. The we look at the radius of draw for the 80% not counting incidentals.
The reason we do not count referrals is that they will travel further because of the trust factor and therefore are not representative of patients who you will attract when advertising with chiropractic online marketing.
For more information on how to get more new patients using chiropractic online marketing give me a call at 813-480-1693.
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