Personal Injury Marketing Sales vs Advertising

Dr. Paul Hollern, Personal Injury Marketing Expert

The question you need to ask yourself is if you are willing to do personal injury marketing that involves sales or personal injury marketing that involves advertising.

Most of the time when I ask my clients which they prefer they look at me like “what am I talking about”.

The difference between personal injury marketing that involves advertising is that there is already a need in the PI client. Personal injury sales is first establishing the perceived need and then bringing them in.

Knowing the difference between personal injury marketing sales vs. personal injury marketing advertising is too totally different forms of marketing.

When you marketing with the purpose of personal injury marketing advertising the marketing message is totally different.

The marketing message for adverting is based on one of these five factors in which the client will chose:

  • Referral
  • Price
  • Proximity
  • Quality
  • Service

The personal injury marketing message you would use to for sales is first based on establishing a need. The personal injury marketing formula for sales is:

  • Problem
  • Solution
  • Why You
  • Offer
  • Deadline

The major difference between personal injury sales vs. advertising is establishing need.

For more information on personal injury marketing give me a call at 813-480-1693.

Personal Injury Marketing, Dr. Paul Hollern,

Call (813) 480-1693.

Personal Injury Marketing Company


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