Original vs Generic Online Chiropractic Marketing Videos

Dr. Paul Hollern, Online Chiropractic Marketing Expert

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So what do you think would be more effective for your online chiropractic marketing videos, personal videos of you or generic videos.

You may first want to consider the four primary factors we need to effect with our online chiropractic marketing.

The four factors are:

  1. Trust
  2. Defenses
  3. Resistance
  4. Confidence

All you online chiropractic marketing should take into consideration how you can impact each of these factors.

Lets face it, if your online chiropractic marketing increases the defenses and resistance of your target market that’s not good.

However if your online chiropractic marketing naturally has the effect to increase trust and confidence and decrease the defenses and resistance with your target marketing then it would be fair to say your message stands a much better chance of being effective.

The main reason you want to use original videos of the doctor  and not generic is the effect on each of those four categories.

Original doctor video will increae the trust and confidence of the viewer and naturally decrease the resistance and defenses.

So when considering what type of videos to use for your online chiropractic marketing my suggestion would be to use videos of you the doctor.

At Online Chiropractic Marketing Systems we take over 200 videos of our clients covering 16 different conditions.

For more informaton on how we can saturate the internet with personal doctor videos for your online chiropractic marketing campaign give me a call at 813-480-1693.

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