Online Chiropractic Marketing Starts With Focus And Purpose

Dr. Paul Hollern, Chiropractic PI Marketing Expert

So many times doctors show up to shoot their videos for their online chiropractic marketing and lack purpose and focus.

The chiropractors do not know what educational system to use for marketing and are often confused. Many times when I ask about their present marketing it’s a combination of the many chiropractic seminars they have attended over the years. The problem with this is their is no method to their marketing and frequently the marketing is a direct violation of the principles of marketing.

I recently shot the videos of a doctor with such circumstances. After a explanation of marketing and chiropractics valuable role in the health care community this is the e-mail he sent.


“Dr. Paul, The Vince Lombardi of Chiropractic,

Thank you for inspiring me last weekend. I really appreciate what you did for me. I am still motivated and don’t want it to quit. I have lost for so long in this field I don’t even know what it would be like or feel like to win, but you put that spark of a possibility that WINNING COULD HAPPEN!!! I put a new ad in for a massage therapist, I have contacted a spinal motion x-ray facility and downloaded their paperwork. I have been talking to my patients about the three phases of healing. I have the forms for the activities of daily living and duties of duress on my computer. I am studying the 4 day ROF. You have inspired me more than I have ever been in this field. Thank you, Thank you, Thank you!




PS I have told one of my other 5 brothers about you and am encouraging him to take your course. However, of all my brothers, I am the one who needs your help the most.”


If you have lost your focus or do not understand the principles of marketing, give me a call, we will create clearity and focus your online chiropractic marketing, but it all starts with singular focus and purpose.


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