Online Chiropractic Marketing is More Than a Website

Dr. Paul Hollern, Chiropractic PI Marketing Expert

When I introduce myself to chiropractors and say my business is Online Chiropractic Marketing, one of the first comments I hear is “so you do websites”.

Online Chiropractic Marketing is a Combination of Multiple Marketing Systems

Using the Internet for chiropractic marketing comes in many forms. The average chiropractor knows very little about the possibilities of using the Internet for their chiropractic marketing. The systems of Online Chiropractic Marketing include:

  • Organic Internet Search
  • Pay Per Click Internet
  • Video Marketing
  • E-Mail Marketing
  • News Articles Marketing
  • Press Release Marketing
  • PI Attorney Marketing
  • New Patient Retention Marketing
  • Past Patient Recall Systems
  • Combination Marketing using the Internet, e-mail, letters, postcard, videos on Internet, letters.

If you do not know how online chiropractic marketing works, you certainly cannot use it to your advantage.

The bottom line is online chiropractic marketing is the best form of chiropractic marketing for reasons no other form of marketing can attain.

The are:

  • High Utilization
  • High Specificity
  • Personalization with Doctor Videos
  • Automated Followup using E-Mail Auto Responder Software.

No other form of marketing, not TV, not Radio, not the newspaper combine all these tools to promote and marketing your chiropractic practice.

I have personally found the chiropractors willing to learn and change their old belief systems with this newer form of marketing have already placed themselves way out in front of their competition.

For more information on how Online Chiropractic Marketing can Boost your chiropractic practice, give me a call at 813-480-1693.


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