Niche PI Chiropractic Marketing
Dr. Paul Hollern, PI Chiropractic Marketing Expert
There are four major injury categories that cover over 98 percent of all auto injuries. The four major injury categories are:
- Connective Tissue Injury 87%
- Disc Injury 33%
- Peripheral Nerve Injury 16%
- Mild Concussion 9%
When using PI chiropractic marketing it would be wise to focus on one injury per marketing campaign. The reason you should consider niche your PI chiropractic marketing is create a clear message.
It is better to be something to somebody than everything to everybody
By narrowing your PI chiropractic marketing message you have a much better chance of being something to your target market.
With that niche message create a very clear and concise solution your target market should want and need.
Creating a niche PI chiropractic marketing campaign is one of the hardest concepts for chiropractors to understand and employ.
The marketing term used to describe vague and multiple messages is called violating the law of line extension.
Clear concise PI chiropractic marketing messages will increase the likely hood that your message will actually resonate with your target group.
But for some reason the common response every time I review this topic with my clients one of the first responses is they are afraid if they narrow their message they will loose potential business.
When the fact of the matter is they are loosing business by not being something to someone.
Yes it is true by niche your PI chiropractic marketing you will be speaking to a smaller audience however that message will have a much greater impact and success.
This one singlur concept is responsible for Fortune 500 companies falling out of the index.
So when you are considering a message for your PI chiropractic marketing, I strongly suggest niche your message and make it singular.
For more information on how Online Chiropractic Marketing Systems employs and trains PI chiropractic marketing give me a call at 813-480-1693.
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