Major Chiropractic PI Marketing Tip
Dr. Paul Hollern, Chiropractic PI Marketing Expert
One of if not the best tip I can give you to increase the effectiveness of your chiropractic PI marketing is to be able to create value for the PI attorney.
Now this sounds simple and easy however it is not. Creating value for the PI attorney means being able to share information with them which will cause discomfort to the extent they see you as the person who can relieve their pain.
When you give a presentation to the PI attorney for your chiropractic PI marketing is you do not have the ability to create a real need there is no reason for them to referral their clients.
If you cannot show the PI attorney something that they are not doing which is causing them problems your chances of them wanting to use your services decrease.
The vast majority of marketing is about relieving consumers problems. It is the problems which we as consumers will spend the vast majority of our time and money to relieve.
And so when you use chiropractic PI marketing for attorney referrals be sure to have some insight into what is important to them which is not getting done and is actually hurting their case.
If you can show not only the problem you now become the solution.
If in your chiropractic PI marketing you fail to show a problem or the ability to resolve a problem then why would they want to work with you.
The majority of PI attorneys have no idea how much they are missing or the money they are loosing out on when they referral their clients to doctors who do not know the ins and out of PI documentation.
For more information on how to increase your chiropractic PI marketing effectiveness give me a call at 813-480-1693.
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