Little Know Chiropractic PI Marketing Strategy
Dr. Paul Hollern, Chiropractic PI Marketing
I’m often asked what is the most effective chiropractic PI marketing strategy. Lets assume the doctors knowledge and personal presentation skills are not on the table.
I would have to say there is a little know chiropractic PI marketing strategy I came upon almost by mistake.
The little know chiropractic PI marketing strategy is insurance videos online.
So what does having insurance videos online mean? You take the insurance companies for your area who offer personal injury protection.
Then you create videos of each of these carriers. The content of the video should represent the most common questions patients ask about their insurance.
Then you search engine optimize the insurance videos and submit them to several video sharing channels.
When you submit the videos be sure to have the Dr. “opinion or experience” in the headline. The reason for this is the insurance companies can request you remove the chiropractic PI marketing videos in violation of trademark. However if the content is the doctors “opinion or experience” this is a first amendment right.
Price is often the second reason chiropractic PI patients will choose a chiropractor after proximity.
What they will do is Google their insurance carrier and their location. If you are the one who shows up on the first page of Google for your chiropractic PI marketing you get the call.
Just be sure the content of the videos is answering their primary question. It does no good to have your chiropractic PI marketing show up yet the content be uninspiring.
For more information on chiropractic PI marketing give me a call at 813-480-1693.
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