Huge Chiropractic PI Marketing Opportunity
Dr. Paul Hollern, Chiropractic PI Marketing Expert
Because the majority of PI attorneys are not seeking chiropractors to refer their clients this creates a huge chiropractic PI marketing opportunity.
And You Say Did I Read That Right?
Yes you did and the reason this creates such a large opportunity is only if you understand the S-curve of economics and the relationship between advertising and sales.
When you have such a large number of PI attorneys not seeking to refer their clients to chiropractors this creates a great opportunity for the chiropractors who know sales.
The chiropractors who do not know sales will have little recourse
Sales is the process of establishing need with a market. We know the value of chiropractic to the injured PI patient. What is typically missing is the chiropractors ability to create the perceived need or “sales” to PI attorneys.
It has been my experience chiropractic PI marketing is when chiropractors meet with attorneys they talk sports or how chiropractic can help.
Listen carefully: PI attorneys do not care one lick how chiropractic care can help their client, they care only about what will solve their problem and primary needs.
To establish need in a potential base you must take the consumer through 3 phases: admit phase, consequences phase and personalization.
The skill set of taking a PI attorney is much more difficult than the simple statement I’ve made here. However if you have that knowledge and ability you know have the key to the PI attorney kingdom for referrals.
Our automated online chiropractic marketing systems teach the difference between chiropractic PI marketing, advertising and sales and when to use each based on the s-curve of economics.
For more chiropractic PI marketing information on how to increase your PI attorney referrals give me a call at 813-480-1693.
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