How Republican Debate Is Like Online Chiropractic Marketing

Dr. Paul Hollern, Chiropractic PI Marketing Expert

Did you get a chance to watch the republican debate sponsored by Fox News and Google. You’ll have noticed how common it is to use a web-cam for questions and answers.

Over half the questions were asked by web-cam.

The point being the web-cam is a powerful method of communication to use for your online chiropractic marketing. Your patients are routinely using a web-cam to talk to their friends and family. Just recently Facebook has added a video component to interact with your social connection.

So whats my point, it’s time to use your web-cam to regularly communicate with your patients.

These are some of the methods to use your web-cam for your online chiropractic marketing:

Periodic updates or comments regarding the latest alternative health care news.

  • Niche educational material
  • Announcements previously released through press releases
  • Video newsletter
  • Supportive educational material for your practice focus
  • Stimulate referrals
  • Wish your patients a happy birthday


Fifty five percent of how we communicate is visual. Using a web-cam offers many benefits for your online chiropractic marketing systems.

Using a web-cam combined with e-mail is a very effective method of marketing your chiropractic practice online.

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