How Online Chiropractic Marketing E-Mail Auto Responders
Create Trust for Chiropractic PI Marketing
Dr. Paul Hollern, Chiropractic PI Marketing Expert
You have seen them before, it’s the program on the internet where you have to enter your e-mail to get your information. Then after you give your e-mail you have to verify that it is OK for the site to send you information. This is the software that is called a e-mail auto-responder. The e-mail auto responder is one of the best methods of marketing for a few simple reasons.
First you must understand that by far the majority of us never buy a product or service on the first contact. However as the contacts increase the likely hood of purchase increases. This the why the follow up is so important to marketing.
In the past follow ups took manpower, time and money. Not anymore.
E-mail auto-responders have very little cost, no manpower and are automated at your discretion.
At Online Chiropractic Marketing Systems we us e-mail auto-responders in multiple and various marketing methods for three reasons.
- Automated followup
- Increases trust
- Decreases defenses
- Increase confidence
- Decrease resistance
These are powerful combinations in chiropractic PI marketing.
The following is an example of an e-mail a potential client sent me after they subscribed to my e-mail auto-responder o a topic of which they had an interest. It is self explanatory to the effects of trust and the previous factors.
“Dr. Paul, it was a pleasure speaking with you today. Much appreciated. . I felt very happy to speak with you finally after watching
so many of your videos on YouTube since I felt like part of me knew you already as a person just from that. I really wanna commend you on all that you have done not only for the profession of Chiropractic but also giving back to society and humanity as well. You truly are a compassionate human being and doctor.
I found such a interesting thing that I had been just reading about Maslows hierarchy of needs and how my goal is to
reach self-actualization although I’m at the bottom rung right now for survival i know I can do it.
Take care for now and God Bless.”
When I recieved the phone call the potential client had already developed all of these factors without ever talking to me personally.
I have walked into doctors offices of new clients and they have treated me like they have known me for quit some time because they have subscribed to my video e-mail auto responders.
One of the important factors with chiropractic PI marketing is to use auto responders with videos of the doctor in your PI marketing for chiropractors.
If you interested in increasing your PI case load, give me a call we can make chiropractic PI marketing work for you. Call 813-480-1693.
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