Five P’s of Chiropractor Marketing

Dr. Paul Hollern, Chiropractor Marketing Expert

The five P’s of chiropractor marketing are:

  1. Your People
  2. Your Place
  3. Your Price
  4. Your Promotions
  5. Your Product

Chiropractor marketing is in essence everything you do. Marketing is broken down into sub-components.

Chiropractic promotions includes:

  • Publicity
  • Advertising
  • Sales Promotions
  • Sales

An understanding of which system to use and what combination will be a major factor in the effectiveness of your chiropractor marketing

In my experience chiropractors have a general understanding of marketing how ever when separating out when to do advertising vs. publicity vs. sales promotions vs. sales, I have found that to be a different game.

When you understand the S-curve of economics which is how and why people buy and match that to your promotions this will create the absolute most effective chiropractor marketing campaign.

For more information on the S-curve of economics and how it relates to your chiropractor marketing give me a call at 813-480-1693.

Chiropractor Marketing, Dr. Paul Hollern.

Call (813) 480-1693.

Chiropractor Marketing used by Dr. Paul Hollern to Open 77 Chiropractic Offices in 20 states.

Chiropractor Marketing Company


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