Create PI Medical Team for PI Marketing for Chiropractors

Dr. Paul Hollern, PI Marketing for Chiropractors

It is important to create and establish your PI medical team for your chiropractic PI marketing. There is the clinical reason and the marketing reason.

The clinical reason should be obvious, to offer the best care possible for all your personal injury patients.

The marketing reason to establish your PI medical team is for a different reason. There are several reasons why you should have a medical team in place when marketing for PI patients.

PI attorneys do not like lone wolves, they lack credibility

Your medical team is there to support your diagnosis, treatment, and impairment rating.

Your medical teams support show the PI attorney you are thoroughly diagnosing and treating each of the patients conditions and each is being supported which helps defend the PI attorney position.

Lastly, Colossus does not recognize an impairment rating from a chiropractor, therefore when you offer a impairment rating is should be supported by the medical team.

These are just a few of the reasons you should have in place a medical team and have each of their understanding what is expected when you refer a PI case to them.

Your should create a PI medical team that will agree to these four terms.

  1. They should be reasonable with their understanding of chiropractic
  2. They should never say anything negative about chiropractic.
  3. They should agree to never take the patient out from under your care.
  4. They should support your diagnosis, treatment plan and be willing to give an impairment rating which supports yours.

If they are not willing to agree to each of these terms, find another provider, there are plenty of medical providers that will abide by your professional rules and be willing to play ball.

Your medical team should consist of a general practitioner, neurologist and a orthopedic surgeon or neurosurgeon. I have found neurosurgeons much more favorable to work with. Any additional providers would be on an as needed bases.

If you need help with your PI marketing for chiropractors give me a call, we can help customize our PI marketing for chiropractors program to fit your needs. Call 813-480-1693.

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