Condition Specific PI Marketing for Chiropractors
Dr. Paul Hollern, Chiropractic PI Marketing Expert
Your PI marketing will resonate more if your marketing is condition specific.
When your message is specific it will speak directly to your target market
Saying something specific will get you more attention than being a generalist.
As an example when marketing to PI attorneys it would be wise to focus on a condition which you have the most to offer, give the greatest value and make the most sense to the PI attorney.
The profession of chiropractic has a 67% negative name recognition for one reason and one reason only. By stating we can treat every disease under the sun. Being a generalist increases confusion, doubt and raises defenses.
When PI marketing for chiropractors consider focusing on one condition and being very specific with how you can solve the problems associated with that condition.
For more information on PI marketing for chiropractors contact me at 813-480-1693. We specialize in PI marketing for chiropractors.
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