Chiropractic PI Marketing Tip: Financial Drivers

Dr. Paul Hollern, Chiropractic PI Marketing Expert

When marketing for personal injury attorneys consider what their motivation would be. One of the primary motivations you should consider for your chiropractic PI marketing is how to use the information of the financial drivers. The financial drivers are the factors of the case which when present increase the value of the case.

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You as a chiropractor practicing PI should now what the financial drivers are and how to document and report them.

The main reason for this is to help the PI attorney first not lose money on the case but also help them obtain the maximum for a true injury.

If your chiropractic PI marketing which includes publicity, advertising and sales has the message of one of the primary motivating factors you should be able to increase your success for PI attorney referrals.

To learn the financial drivers you may want to consider taking a class on “Colossus”. Colossus is the insurance industry standard for personal injury claim settlement offers.

Your ability as the treating doctor to document these financial drivers and your ability to use this in your chiropractic PI marketing is a major factor to increase your personal injury cases.

For more information on how to document and marketing using the financial drivers of Colossus give me a call at 813-480-1693.

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