Chiropractic PI Marketing Past Patients
Dr. Paul Hollern, Chiropractic PI Marketing Expert
The easiest source of chiropractic PI patients is form the existing patient base. About 2% of the population is involved in a car accident annually. If you take that 2% and multiply it times your patient base you can access several people who already know, like and trust you.
The absolute easiest PI patient to get is when your past patients have car accident injuries
The numbers actually get larger. The average persona has seven people in their circle of influence. The circle of influence is the immediate people around you who you know about and have influence in their life and they the same in yours. This list is typically mothers, fathers, brothers, sisters, children, grandchildren, grandparents and best friend.
Your potential chiropractic PI marketing patients has just increased by a seven.
You should have a relevant marketing message which is regularly communicated to your past patients.
Most patients who have sustained a car injury want to know three bits of information, they are:
- Who pays for what
- Specific therapy for specific injuries
- How your are compensated for a injury
If you regularly communicate this information to your past patient base you will remain relevant and maintain top of the mind awareness.
This is just one of many chiropractic PI marketing systems we offer at Online Chiropractic Marketing Systems. If your interested in chiropractic PI marketing give us a call, we can make it happen for you.
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